Marketing Specialist, Marketing Ops & Trafficking

Plymouth Rock Assurance Corporation • Woodbridge, NJ

3d

About The Position

The Marketing Specialist, Marketing Operations & Trafficking ensures paid media campaigns are set up, trafficked, tracked, and reconciled accurately and on time. Part of the Integrated Media team, this role supports Buyers and Managers across channels and serves as an operational backbone for campaign setup, creative and tag management, tracking, and billing. The Specialist partners closely with Creative, MarTech, Data & Analytics, IT, Finance, and Compliance to keep campaigns running smoothly and help the team work efficiently.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• At least 2 years of experience in marketing operations, ad operations, campaign trafficking, or a related role.
• Familiarity with ad servers, tag management, and digital advertising platforms.
• Proficiency in Excel and Google Sheets.
• Exceptional attention to detail and ability to manage multiple deadlines and priorities in a fast-paced environment.
• Strong troubleshooting skills and a proactive approach to identifying and resolving issues.
• Clear written and verbal communication skills and a collaborative working style.

Nice To Haves

• Experience with Google Campaign Manager.
• Experience in insurance or other regulated financial services.
• Experience with billing or invoice reconciliation.

Responsibilities

• Set up and traffic campaigns across media channels, including creative assets, tags, and tracking, in accordance with approved plans and deadlines.
• Test and QA campaigns, links, tracking parameters, and creative specifications before and after launch to confirm accurate delivery and attribution.
• Maintain campaign naming conventions, UTM parameters, and tracking standards to ensure data flows accurately to reporting and analytics.
• Coordinate with Creative and Buyers to manage asset requests, specifications, versions, and timelines.
• Support insertion orders, purchase orders, invoice review, and spend reconciliation with Finance; flag and resolve discrepancies.
• Assist with campaign reporting, dashboards, and data pulls for Buyers, Managers, and Analytics.
• Document workflows, identify opportunities to automate or streamline processes, and help implement team best practices.
• Administer and support marketing operations tools, such as ad servers, tag management, and workflow or project management platforms.
• Coordinate with agencies, publishers, and platforms on campaign setup, specifications, and troubleshooting.
• Partner with MarTech, Data & Analytics, Creative, Finance, and Compliance to keep campaigns operating smoothly.

Benefits

• Four weeks of accrued paid time off.
• Eight paid national holidays per year and two floating holidays.
• Low-cost health insurance options with medical, dental, and vision coverage starting on Day 1.
• Annual 401(k) employer contribution.
• Free onsite gym and health center at the Woodbridge location.
• Professional development resources, including LinkedIn Learning and licensure assistance.
• Health and wellness program and fitness reimbursements.
• Paid family leave options, including paid parental leave.
• Tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level