Senior Marketing Operations Manager, Growth Ops

Asana•San Francisco, CA

6d•Hybrid

About The Position

Asana is looking for a Senior Marketing Operations Manager, Growth Ops to help scale our self-serve and product-led growth engine. In this role, you will own the systems, data flows, and operational foundations that connect product engagement to audience activation, lifecycle enablement, lead management, and business insight. The Asana Marketing team is responsible for fueling business growth and building a brand customers love by creating campaigns and content to attract new accounts and inspire current ones to grow with us. This role sits at the intersection of Growth, Product, Data Science, Data Science, Marketing Analytics, and Revenue to turn product signals into scalable operational frameworks. This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

Requirements

8+ years of Marketing Operations experience in a B2B SaaS organization
Brings strong systems thinking and experience in marketing operations, growth operations, lifecycle operations, or revenue operations within a SaaS environment.
Demonstrates hands-on experience working across product-led or self-serve funnels, utilizing go-to-market systems such as CDPs, CRMs, and lifecycle marketing automation platforms.
Skilled at managing complex initiatives and bringing clarity and structure to ambiguous problems with a high degree of autonomy.
Possesses an analytical foundation to partner effectively with Data Science and Analytics stakeholders on scoring models, data quality, and funnel investigations.
Communicates clearly with both technical and non-technical stakeholders, translating operational complexity into practical, executive recommendations.
Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.

Nice To Haves

Experience operationalizing PQL scoring frameworks, building trigger-based campaign infrastructure, or optimizing data flows between product analytics and CRM environments.

Responsibilities

Strengthen the operating model behind Asana’s growth funnel by creating the connective tissue between product behavior, marketing systems, revenue workflows, and business reporting.
Optimize and own systems infrastructure that supports our self-serve and product-led growth funnel across product, CDP, lifecycle, CRM, and related tooling.
Design and operationalize Product Qualified Lead (PQL) workflows, including scoring logic, trigger criteria, routing rules, service-level expectations, and handoff processes with Revenue partners.
Translate ideal customer profile (ICP) definitions and product usage patterns into actionable audience segmentation frameworks activated consistently across channels.
Enable lifecycle marketing through scalable segmentation and event-driven campaign infrastructure, partnering closely with lifecycle marketers who own program strategy.
Partner cross-functionally with Data Science, Product, Marketing Analytics, and Revenue teams to build scoring models, diagnose funnel friction, and support experimentation tracking.
Establish operational governance around key growth definitions, routing logic, process documentation, and system changes so cross-functional teams can move quickly with data confidence.