Senior Marketing Operations & Analytics Manager

Horizon3

4d•$145,000 - $185,000•Remote

About The Position

Horizon3 is seeking a senior marketing analytics professional to own marketing performance measurement. The role builds reporting, attribution, and planning models that clarify which programs create pipeline and turns findings into actionable recommendations for leadership. It is hands-on and sits within Marketing Operations, working across demand generation, field, digital, campaigns, ABM, SDR, RevOps, and Finance. The role builds reports and dashboards, conducts analysis, and presents findings directly. The position owns marketing attribution and performance reporting across funnel, pipeline, and revenue impact; aligns funnel metric definitions with the Sr. Manager, Strategy, Programs & Analytics; and develops cost-per-opportunity, cost-per-lead, and ROI reporting by channel, program, and segment. It builds dashboards for business reviews, executive- and board-ready performance narratives, self-service reporting, and planning models that connect spend to expected pipeline. The role also analyzes funnel conversion, velocity, cohorts, and campaign tests; supports target setting and forecasting; and investigates leadership questions. The role partners with the Senior Marketing Operations Manager on data capture, campaign tracking conventions, and UTM standards, audits marketing data, drives source-level corrections, and uses AI tools to accelerate analysis and reporting. It serves as an analytics partner to teams across Marketing, Sales, RevOps, and Finance and mentors Marketing Operations Analysts. There are no direct reports. Minimal travel for internal offsites may be required, subject to manager approval of job-related travel expenses.

Requirements

5+ years of experience in marketing analytics, revenue analytics, or marketing operations in B2B SaaS or technology.
Advanced Salesforce reporting skills, including cross-object reports, dashboards, formula fields, and campaign influence.
Hands-on experience building and maintaining marketing attribution models and explaining their limitations.
Strong understanding of the B2B funnel, lead lifecycle, and pipeline mechanics.
Advanced spreadsheet modeling skills and experience with a BI tool such as Tableau, Power BI, or equivalent.
Financial fluency, including comfort with CPO, ROI, and budget-to-pipeline planning.
Ability to turn analysis into clear recommendations for executive audiences, both in writing and in presentations.
High standards for accuracy and a habit of checking work.

Nice To Haves

Experience with RevSure.
Working knowledge of SQL or Python.
Experience with the wider GTM stack, such as Chili Piper, Zuddl, Nooks, Peerbound, Gainsight, Clay, Influ2, or Reachdesk.
Experience in cybersecurity, highly technical B2B markets, or enterprise go-to-market motions.

Responsibilities

Own marketing attribution and reporting of program performance, including funnel, pipeline, and revenue impact.
Align core funnel metric definitions with the Sr. Manager, Strategy, Programs & Analytics so Marketing, Sales, and Finance report consistent numbers.
Build cost-per-opportunity (CPO), cost-per-lead (CPL), and ROI reporting by channel, program, and segment for budget decisions.
Build and maintain dashboards for weekly, monthly, and quarterly business reviews, covering funnel, pipeline, campaign ROI, ABM account engagement, and field program performance.
Produce executive-ready and board-ready performance narratives with marketing leadership.
Build self-service reporting so teams can answer routine questions independently.
Use RevSure and Tableau to provide clear reports and impactful visuals for leadership.
Analyze funnel conversion, velocity, and cohort performance to identify where pipeline is won and lost, and recommend changes.
Build planning models connecting spend to expected pipeline, and support target setting and pipeline forecasting.
Design tests with campaign owners and evaluate results candidly, including when a program does not work.
Conduct deep-dive analyses to answer leadership questions.
Partner with the Senior Marketing Operations Manager on data capture, campaign tracking conventions, and UTM standards.
Regularly audit marketing data, flag anomalies, and drive fixes at the source.
Use AI tools to speed up analysis and reporting.
Serve as an analytics partner to demand generation, field marketing, campaigns, SDR leadership, RevOps, and Finance.
Mentor Marketing Operations Analysts; the role has no direct reports.
May travel minimally for internal offsites, with job-related travel expenses subject to manager approval.