Senior Marketing Manager

Futurae

13h•Hybrid

About The Position

We're looking for a Senior Marketing Manager to own partner marketing and lead generation at Futurae. This is a hands-on role with real ownership, you'll build the strategy, run the programs, and hold the pipeline relationship with Partnerships and Sales. As Futurae's priorities shift, so will this role and your focus, giving you exposure across different corners of marketing. You'll also informally mentor the Marketing Coordinators and Marketing Product Managers working alongside you. You won't manage them formally, that sits with the Marketing Lead, but you'll set the standard, give direct feedback, and be the first escalation point before things go up the chain. This is a role for someone who is equally comfortable leading strategy conversations as they are bringing tasks to completion. Credibility here comes from doing the work well, not from delegating it.

Requirements

Experienced in B2B marketing, in SaaS/technology ideally with long and complex sales cycles
Experience running lead generation programs (webinars, content syndication, ABM or similar) tied directly to pipeline
Track record owning partner marketing end to end, strategic alliances, resellers, tech partners, you've set the direction and been accountable for the results
Strong commercial instinct: comfortable in pipeline conversations with Sales and Partnerships, and connect marketing decisions to revenue outcomes
Data-driven mindset, hands-on experience with HubSpot or equivalent CRM, marketing automation and Ai
Comfortable moving across project types as priorities shift, rather than staying in one lane

Nice To Haves

Some experience informally mentoring or coaching junior marketers is a plus
Experience planning and executing field events is a plus
Fluent in English, strong presentation skills in German, French, or Italian is a plus
Willing to travel occasionally for partner programs or events

Responsibilities

Own the marketing strategy for partners and lead generation, set priorities and be accountable for pipeline outcomes
Design and run co-marketing programes across strategic alliances, resellers and technology partners
Act as the primary marketing point of contact for Partner Managers and Sales Leads on pipeline targets
Build and maintain playbooks for partner and lead-gen programes so campaigns can scale and repeat
Track, measure, and report on pipeline impact and ROI across your domain
Take on field events or other marketing projects as priorities shift
Monitor competitor activity and market positioning to inform future planning