Senior Marketing Manager

Tillo•Austin, TX

6d•Hybrid

About The Position

We are looking for a commercially driven, hands-on Senior Marketing Manager to lead end-to-end B2B demand generation campaigns across North America. This role is crucial for fuelling pipeline growth and helping Tillo scale in one of its most strategic markets. The challenge is to build and execute high-impact, multi-channel marketing campaigns that generate high-quality leads, support the US Sales team, and grow Tillo’s brand presence in North America, all while working closely with a globally distributed team. This role will be based in our Austin office 3 days a week. Tillo is in the business of rewards and incentives and is committed to providing a workplace where passionate, driven individuals can thrive, valuing collaboration, trust, positivity, and a willingness to learn. Tillo is the market leader in the UK and is active in markets including USA, Europe, Australia, and India.

Requirements

8+ years of experience in B2B marketing, with proven expertise in campaign management and demand generation, ideally within SaaS, fintech, or B2B technology.
Demonstrated success delivering multi-channel B2B marketing campaigns end to end, with measurable pipeline impact.
Experience with ABM strategies and strong understanding of demand funnels including MQL, MQA, and MTA frameworks.
Experience planning and contributing to industry events, conferences, and trade shows, including post-event sales integration.
Strong proficiency with HubSpot.
Advanced knowledge of marketing metrics (MQLs, funnel conversion, ROI) with the ability to communicate performance clearly to leadership.
Strong project management skills, with the ability to juggle multiple initiatives while maintaining quality and focus.
Excellent relationship-building and stakeholder management skills across functions and geographies.
Analytical mindset with a passion for continuous learning and optimisation.
Excellent written and verbal communication skills with sharp attention to detail.

Nice To Haves

Previous experience within the gift card industry (highly desirable)
Familiarity with tools such as Demandbase, ZoomInfo, Google Analytics, Google Ads Manager, or Unify GTM.
Experience in rewards, incentives, loyalty, payments, fintech or payment platforms.
Experience working with or alongside globally distributed teams.
Experience using CRM and reporting tools to manage pipeline and performance.

Responsibilities

Develop, execute, and optimise end-to-end B2B marketing campaigns aligned to Tillo’s commercial, product, and brand priorities.
Lead multi-touch ABM campaigns (1:1, 1:few, and 1:many) across key channels—email, content, gifting, display, paid, and more.
Drive lead generation and pipeline growth, with a clear focus on delivering high-quality MQLs and MQAs to support revenue objectives.
Develop clear, compelling campaign messaging and value propositions tailored to target industries, buyer personas, and use cases.
Leverage tools like HubSpot, Demandbase, and data enrichment platforms to build targeted nurture campaigns and automated workflows that engage across the funnel.
Support product launches and feature rollouts with integrated campaign strategies including email marketing, social, content, and webinars.
Contribute to the planning and execution of a calendar of industry-facing events, including TilloConnect, conferences, trade shows, and webinars.
Support all event logistics, delegate engagement, and pre/post-event marketing in collaboration with internal stakeholders.
Coordinate with the Sales team to ensure strong event follow-up plans are in place—capturing leads, assigning follow-ups, and tracking pipeline progression.
Conduct post-event analysis to assess ROI, lead conversion, and opportunities for future optimisation.
Partner closely with the US-based Sales team to ensure strong alignment on campaign goals, lead quality, and pipeline contribution.
Collaborate cross-functionally with the UK-based Marketing team to align on messaging, positioning, and go-to-market timing.
Partner with the Account Management team to identify upsell and cross-sell opportunities and communicate them to the existing customer base.
Provide campaign playbooks, messaging maps, and collateral that empower outbound sales efforts and reinforce brand consistency.
Maintain open feedback loops with commercial and product teams to adapt strategies based on customer insights and market shifts.
Track, analyse, and report on campaign performance, including MQL and MQA outcomes, using insights to continuously optimise results.
Measure and report on event-generated pipeline from first contact through to deal progression.
Support leadership with regular reporting dashboards and ongoing optimisation recommendations.