SENIOR MARKETING MANAGER

PSYCHOLOGICAL ASSESSMENT RESOURCES INC•Lutz, FL

23h•Onsite

About The Position

PAR is seeking a Senior Marketing Manager to join the Marketing team, reporting to the Director of Marketing and Growth. This role requires strong strategic thinking, the ability to produce polished first drafts of key marketing documents, and leadership in cross-functional meetings. The candidate will own two of the department's three marketing pillars: Strategy & Operations and Demand & Lifecycle. They will serve as the primary day-to-day contact for PAR's agency of record, directly manage the Digital Marketing Manager, and oversee the Events & Programs function. The role focuses on driving strategy, managing people and partners, and ensuring overall progress, with execution handled by internal teams and agency partners.

Requirements

6-10 years of marketing experience, with meaningful time in a B2B environment where the buyer is a credentialed professional (healthcare, clinical, education, publishing, or similar).
Demonstrated ability to manage agency relationships: not just coordinate, but push back, hold the line, and maintain accountability without damaging the partnership.
Strong written communication. Writes clearly, writes fast, and knows the difference between a positioning statement and a product description.
Experience managing a small internal team alongside agency partners.
Comfortable working without a fully defined playbook.
Experience using AI tools like Claude to accelerate strategic work, and building reusable projects, prompts, or skills that scale output across a team.
Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties.

Nice To Haves

This role is part of rebuilding PAR's marketing function.

Responsibilities

Own the day-to-day relationship with PAR's agency of record, including briefing, feedback, and accountability against strategy.
Own social calendar strategy, setting the content strategy and briefing execution.
Own launch project management across every product launch, including intake briefs, project board maintenance, asset routing, and timeline accountability.
Use AI tools, including Claude, to accelerate strategic drafting, campaign development, and reporting; build and maintain reusable projects and skills that scale marketing output across the team.
Partner with the Digital Marketing Manager and HubSpot execution partners to build and optimize demand gen and lifecycle strategy, with direct accountability for growth in key account segments.
Produce first-draft strategic documents, including positioning statements, campaign briefs, and launch frameworks.
Directly manage the Digital Marketing Manager and provide oversight of the Events & Programs function, including coverage planning during team absences.
Represent Marketing credibly in cross-functional rooms, including with Product and executive stakeholders, when the Director is not present.
Monitor the competitive landscape and industry trends, and translate that intelligence into recommended changes to strategy, messaging, or campaigns.
Establish the KPIs and measurement approach used to evaluate marketing programs, then assess performance against them on an ongoing basis and report back on required changes.