Senior Marketing Manager

Datamark, Inc.•El Paso, TX

3d•$100,000 - $100,000

About The Position

At DATAMARK, Inc., you will experience a dynamic and inclusive company culture that emphasizes collaboration, innovation and professional development. Our team is supportive, engaged and enjoys working together to achieve shared goals. Join DATAMARK's marketing team and contribute your expertise in a role where your impact truly matters! The Senior Marketing Manager is responsible for managing the day-to-day execution of the Company marketing function, ensuring campaigns, content, digital channels, events, vendors, contractors, and internal team members are aligned, organized, and delivering against our marketing strategy. This role provides hands-on leadership for the marketing team, translates strategic direction into clear plans and assignments, manages execution through structured workflows, and supports consistent delivery across brand, demand generation, content, web, social media, email, events, and sales-supporting marketing initiatives. The Senior Marketing Manager with proven experience in the BPO, contact center, CX, outsourcing, or related business services industry is strongly preferred. The Senior Marketing Manager will have a Strong understanding of B2B marketing, demand generation, content marketing, digital channels, and campaign coordination is required for this role.

Requirements

Bachelor's degree in Marketing, Communications, Business, Advertising, or a related field.
At least 7 to 10 years of progressive B2B marketing experience, including campaign execution, team coordination, content, digital marketing, events, and marketing operations.
Experience in the BPO, contact center, CX, outsourcing, or related business services industry is strongly preferred.
At least 3 to 5 years of experience managing marketing team members, contractors, vendors, or cross-functional marketing programs.
Experience translating marketing strategy into execution plans, project workflows, team assignments, and measurable campaign deliverables.
Strong understanding of B2B marketing, demand generation, content marketing, digital channels, and campaign coordination.
Experience managing marketing budgets, vendor costs, contractor scopes, invoices, and campaign-level spend in partnership with senior leadership.
Familiarity with CRM, marketing automation, analytics, CMS, project management, and collaboration tools.
Ability to work effectively with sales, executives, internal stakeholders, external vendors, and distributed marketing resources.
Strong leadership skills with the ability to manage direct reports, contractors, deadlines, priorities, and cross-functional dependencies.
Excellent project management and organizational skills, including the ability to manage multiple campaigns, stakeholders, and moving parts at once.
Working knowledge of digital marketing channels, including email, website, SEO, paid media, social media, content, webinars, and events.

Nice To Haves

Proven experience in the BPO, contact center, CX, outsourcing, or related business services industry is strongly preferred.

Responsibilities

Translate marketing strategy into actionable campaign plans, project briefs, timelines, assignments, and deliverables.
Lead and support internal marketing team members across design, content, web, social media, events, and related marketing functions.
Manage external marketing contractors and vendors, including copywriters, designers, developers, agencies, and other outsourced resources as needed.
Coordinate integrated B2B marketing campaigns across email, web, content, social media, webinars, events, digital advertising, and other channels.
Ensure marketing deliverables are accurate, on-brand, professionally executed, and aligned with Company messaging, positioning, and business priorities.
Work closely with Sales, leadership, and internal stakeholders to support campaign execution, event alignment, content needs, and market-facing initiatives.
Oversee content coordination, including briefs, calendars, copy development, reviews, approvals, publishing schedules, and stakeholder feedback.
Coordinate with web, analytics, and digital resources to support website updates, landing pages, campaign tracking, reporting inputs, and digital performance visibility.
Support event marketing alignment, working closely with the Event Marketing Lead once in place to ensure events, webinars, sponsorships, and related activities support the broader marketing plan.
Coordinate PR topics, planning, scheduling, approvals, and follow-up to support consistent external communication and brand visibility.
Partner with the Marketing Director to manage the marketing budget, including budget planning, expense tracking, vendor costs, invoices, and campaign-level spend.