Senior Marketing Manager

Materialize•New York, NY

2d•$150,000 - $180,000

About The Position

Materialize is seeking a hands-on Senior Marketing Manager to scale its marketing efforts, with a primary focus on field marketing. This role offers significant impact, allowing the individual to shape marketing strategy and drive execution in collaboration with the CEO, Sales, and Product teams, supporting Materialize's top-down enterprise sales motion for data infrastructure. The responsibilities include planning and executing events, distributing content across various channels (website, social media, newsletter), and featuring customers in speaking engagements and sales interactions. The Product Marketing team handles most content creation, while this role focuses on its distribution and reach. This is an opportunity for someone who desires substantial responsibility in a rapidly growing company and thrives on building initiatives rather than managing existing ones. The role also involves connecting the Materialize sales team with engineering leaders, architects, and technical decision-makers who are developing context engines for AI agents and applications. A key aspect of this position is direct engagement with customers to generate new meetings, document their success stories, and secure speaking opportunities for them. Materialize leverages an AI-first approach internally, utilizing AI agents within the Marketing team to enhance research, content creation, outreach, and distribution efforts.

Requirements

5–8+ years of experience in B2B SaaS marketing, with significant experience supporting a top-down, enterprise sales motion in data infrastructure.
A true full-stack marketer, you're as comfortable setting strategy as you are in execution: interfacing with customers, launching campaigns, distributing the newsletter, running the event, shipping website updates, and measuring the results.
Prior experience in field marketing is required — this is the core motion of the role, and you've owned event strategy end-to-end, planning and hosting events that drove pipeline.
Experience marketing highly technical products to architects, engineering leaders, and technical decision-makers. You know how to earn their trust, not just their attention.
Hands-on experience automating marketing workflows with AI agents. You've built or deployed agents to accelerate research, content production, lead enrichment, outreach, or distribution
Technical proximity is a requirement. You don't need to write production code, but you need to hold a five-minute technical conversation with an engineer and write content that engineers trust and share.
Excellent written communication skills with the ability to simplify complex technical concepts without losing their depth or credibility.
Comfortable using modern marketing tools such as HubSpot, Salesforce, Clay, Sanity, Google Analytics, LinkedIn, and equivalent.
A builder mentality: you've operated at an early-stage startup without a big budget and figured out what works through organic programs, not paid spend.
Data-driven mindset: you set goals before you execute and use post-program data to improve.

Responsibilities

Shape and execute Materialize's end-to-end marketing strategy alongside Leadership, with field marketing as the primary motion for generating meetings with enterprise buyers.
Own field marketing and events: planning and executing conferences, meetups, executive dinners, webinars, hackathons, and customer events that build real relationships and drive measurable pipeline. Invite customers to speak, co-present, and share their stories on stage.
Work directly with customers like Notion, Bilt Rewards, and Crane Worldwide to source their success stories, partnering with Product Marketing to shape them into blog posts, social content, and speaking opportunities.
Own distribution of Materialize's content and digital presence: website, blog, newsletter, and social channels, partnering with Product Marketing, who creates most of our content, to get it in front of the right audience at the right time.
Develop and execute integrated marketing campaigns across organic, paid, partner, and lifecycle channels to drive awareness, product adoption, and qualified pipeline.
Partner closely with Sales, Product, Engineering, Customer Success, and Leadership to align marketing initiatives with pipeline goals, product launches, and customer milestones.
Translate company goals into measurable marketing plans with clear KPIs, metrics, dashboards, and reporting across awareness, pipeline generation, product adoption, and revenue impact.
Continuously experiment, measure, and optimize marketing performance to maximize business impact, while identifying new opportunities to grow Materialize's brand through speaking opportunities, partnerships, podcasts, analyst relations, and technical publications.