Senior Marketing Manager

Allstar Services•Chicago, IL

10d•$80,000 - $100,000•Remote

About The Position

The Senior Marketing Manager will lead marketing strategy, planning, and execution for Vault Roofing across its current and expansion markets. The role is responsible for strengthening established markets and launching new locations, generating quality leads and appointments across more than 20 locations, and maintaining a consistent brand while tailoring plans to each market. It combines creative campaign and content development with analysis of marketing performance, and includes leading and developing a Marketing Coordinator and building scalable processes. The manager will oversee multichannel marketing strategy, lead-flow and budget alignment, marketing partnerships, social media and reputation management, brand and website content, collateral, and events. Digital campaign execution is supported by Allstar’s centralized performance marketing team. The role also develops scalable marketing playbooks, uses AI and emerging technologies to improve workflows and results, collaborates with sales, production, operations, growth, platform marketing, and Finance, and tracks marketing budgets with a focus on return on investment. The position is remote, requires residence in a state where Allstar Services operates, and includes travel to local markets as needed.

Requirements

Bachelor’s degree in Marketing, Strategy, Business, or a related field.
At least 5 years of progressive marketing, strategy, or consulting experience.
Experience managing marketing across multiple locations, markets, or brands.
Experience managing, coaching, or mentoring team members.
Experience leveraging AI, marketing automation, and new technologies to optimize processes and outcomes.
Ability to travel to local markets as needed.
Strong understanding of PPC, LSA, paid and organic social media, email and SMS, direct mail, SEO/SEM, reputation management, and brand building; digital campaign execution expertise is not required, but baseline understanding is expected.
Ability to develop compelling campaigns and content and analyze and present performance data to assess impact and ROI.
Strong attention to detail and ability to maintain brand consistency while managing the needs of individual locations.
Hands-on ability to create processes, tools, and campaigns while also setting strategy and executing.
Intellectual curiosity and a drive to test, learn, and improve.
Excellent multitasking and project management skills in a fast-paced, high-growth environment with multiple priorities.
Strong communication and collaboration skills, including the ability to influence stakeholders across teams.

Nice To Haves

Experience in franchise growth, retail expansion, CPG innovation, home services, or related industries.
Experience developing and executing multichannel marketing plans with measurable business impact; listed as a plus, not a prerequisite.
Strong understanding of home services aggregator companies and strategy, such as Angi’s List and HomeAdvisor; listed as a plus, not a prerequisite.

Responsibilities

Develop and implement marketing strategies for current and expansion markets in alignment with Allstar’s growth objectives.
Set a holistic marketing vision across more than 20 locations while maintaining a consistent brand and tailoring plans to local competition, seasonality, and performance.
Plan and execute marketing activations for new location launches and support performance in established markets.
Analyze marketing and lead data by channel and location, including lead volume, appointments, cost per lead, and close rates.
Partner with outbound lead generation and revenue operations teams to align lead flow and marketing budgets with schedule fill and market P&L health.
Establish and optimize lead intake, routing, and management processes to maximize conversion.
Coordinate with lead partners, vendors, and the centralized performance marketing team to track results and shift investment toward effective tactics.
Define channel- and location-specific KPIs and measurement frameworks, report results to leadership, and adjust strategies to improve outcomes.
Use data to guide creative decisions and test messaging, offers, and creative approaches.
Own the multichannel marketing strategy for each market, including PPC, LSA, paid and organic social, direct mail, and brand-building initiatives, in partnership with Allstar’s centralized performance marketing team.
Manage and optimize aggregator partnerships, including Angi, Modernize, and HomeAdvisor, to drive measurable ROI.
Develop email and SMS programs for lead nurture, appointment setting, customer follow-up, and referrals.
Develop and scale non-paid lead programs, including review generation, referrals, organic search, and self-generated leads.
Oversee Vault Roofing’s paid and organic social channels across markets, including strategy, content planning, and performance.
Partner with Allstar’s paid social team to support effective campaigns, quality leads, efficient costs, and market-specific targeting and creative.
Build organic social content that showcases projects, people, and community involvement and strengthens brand awareness and trust.
Ensure social content reflects a consistent brand voice and visual identity while highlighting local work and events.
Oversee Google Business Profile management and optimization across all locations, maintaining accurate listings, current photos and posts, and local search visibility.
Oversee the Marketing Coordinator’s reputation management work, including monitoring and responding to comments and reviews across social media, Google Business Profiles, and local listings.
Steward the Vault Roofing brand across locations, ensuring consistent messaging, visual identity, and customer experience.
Own website content and imagery for Vault Roofing markets, keeping location pages, project photos, and offers current, accurate, and on-brand.
Manage branded marketing collateral, including yard signs, apparel, and brochures, from design through production, ordering, and delivery.
Oversee local community events and tradeshows, including planning, budgeting, materials, staffing coordination, lead capture, and follow-up.
Create scalable marketing playbooks and frameworks for replicating success across existing markets and new launches.
Use AI and emerging technologies to streamline workflows, optimize marketing plans, improve performance, and increase efficiency.
Manage, coach, and develop the Marketing Coordinator, setting priorities and supporting execution across campaigns, social media, reputation management, collateral, and events.
Collaborate with sales and production teams to align marketing efforts with sales capacity, production schedules, and market needs.
Work with platform marketing teams to develop creative assets, performance media plans, and campaign strategies.
Serve as the primary marketing liaison for Vault Roofing’s markets, ensuring communication and accountability across stakeholders.
Plan, administer, and track marketing budgets across current and expansion markets.
Allocate resources efficiently with a focus on ROI and partner with the growth team, platform marketing, and Finance to maximize marketing investment and manage spending against goals.