Senior Marketing Manager

Western Veterinary Partners•Denver, CO

19h•$90,000 - $100,000•Hybrid

About The Position

Western Veterinary Partners (WVP) owns and operates a rapidly growing portfolio of 350+ general veterinary practices across the U.S. WVP’s decentralized business model requires a specific and customized approach to programs and services to enable individually branded hospitals to market to both new and existing clients. The Senior Marketing Manager will serve as the primary strategic marketing partner for our Joint Venture practices, developing tailored growth strategies and providing hands-on support to drive visit growth, new client acquisition, and retention. This role partners closely with practice and Operations leaders to translate data into actionable recommendations, coordinate cross-functional execution and identify scalable growth opportunities across the overall portfolio.

Requirements

Bachelor’s degree required
5+ years of experience in marketing, account management, business consulting, client success, or a related field
2+ years of digital marketing experience (SEO, SEM, email marketing and social media)
Experience developing and executing marketing strategies for multi-location, healthcare, veterinary, dentistry, or other physician-centric/service-based organizations strongly preferred

Nice To Haves

Self-motivated, proactive and able to independently manage multiple complex projects
Team-oriented and collaborative, with strong problem-solving skills
Comfortable working in a fast-paced, entrepreneurial environment with accelerated growth
Extremely organized with a strong attention to detail
Exceptional interpersonal skills – building strong relationships a must!
Strong understanding of digital marketing, including SEO, SEM, Google Ads, websites, local search, online booking, social media and email marketing
Ability to analyze marketing and business performance, identify high-impact opportunities, and connect recommendations to measurable business outcomes
Reverence for the veterinary profession and commitment to supporting patient and client care

Responsibilities

Serve as the primary strategic marketing partner for a portfolio of 35+ veterinary hospitals
Lead high-touch partner relationships with a high level of responsiveness, strategic guidance and follow-through
Develop tailored growth plans based on practice goals, capacity, business performance, competitive landscape and local market opportunities
Identify opportunities to increase visits, acquire new clients and improve retention through marketing, digital acquisition, client experience and operational levers
Translate performance data into clear recommendations, priorities, KPIs and measurable action plans
Collaborate with hospital teams, provide training and support, and monitor program effectiveness to drive desired outcomes
Coordinate cross-functional marketing resources, vendors and internal partners to move initiatives from strategy through implementation and measurement
Identify successful strategies and best practices that can be scaled across the JV portfolio and broader organization
Monitor and optimize performance to ensure ROI and key performance metrics are met