Senior Marketing Manager

Sage Hospitality•Austin, TX

2d•Onsite

About The Position

Sage Hospitality Group is hiring a Senior Marketing Manager for the Hotel Van Zandt in Austin, Texas. Located in the Rainey Street District, Hotel Van Zandt is a vibrant hotel with 319 guest rooms and over 25,000 square feet of meeting space, featuring live music at Geraldine’s, pool parties, and pop-up events. Sage Hospitality Group is committed to excellence and enriching lives through genuine service, building relationships, and creating unforgettable experiences. They seek independent thinkers with an entrepreneurial spirit, welcoming risk-takers and creative individuals who are invested in personal and professional growth.

Requirements

A four year college degree or equivalent education/experience.
A minimum of 6 years of experience in a marketing position.
Hospitality experience in the Austin market is required.
Strong interpersonal, verbal and written communication skills.
Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals.
Ability to negotiate effectively.
Excellent attention to detail and multi-tasking skills.
Professional appearance and manner.
Computer literacy, specifically MS Word for Windows.
Communication at all levels; multi-tasking; time management.

Nice To Haves

Adobe Creative Suite including Photoshop, Illustrator and Acrobat and Canva
Experience in marketing or graphic design, ideally within hospitality or lifestyle industry
Adobe Creative Suite including Photoshop, Illustrator and Acrobat

Responsibilities

Develop and implement integrated marketing plans aligned with business goals that support rooms and food and beverage.
Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company websites, and third party sites.
Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO and support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner.
Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing, paid social, and email listings.
Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions.
Recommend changes and new reporting based on changes in technology, CMS, social networks or other areas in conjunction with changing business needs.
Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals.
Leads messaging and concepting, oversees agency creative direction.
Current search engine optimization (SEO) strategies.
Use of content management systems (CMSs) to update hotel websites.
Manages influencer stay strategies and coordinates with PR.
Guide campaign content and creative direction.
Analyze marketing KPIs and provide actionable insights to DOSM.
Create and update visual assets.
Capture and curate real time content to continue constant refresh.
Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions.
Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs.
Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals.
Current search engine optimization (SEO) strategies.
Use of content management systems (CMSs) to update hotel websites.
Administrative knowledge for social media sites, including Facebook, Twitter and YouTube.