Senior Marketing Manager
About The Position
The US PR and Media Relations team is seeking a Senior Marketing Manager for a 7-month contract. This team is responsible for implementing strategic PR initiatives to enhance PA's profile with national and specialist media in target sectors and services across the US. The successful candidate will understand the role of media relations within the broader communications mix, drive results aligned with business objectives and campaigns, and influence senior levels within PA. The role requires strong relationships with US business media, excellent networking skills, and the ability to develop new media relationships. Given the demanding nature of the role, the ideal candidate will be a high-energy PR manager capable of meeting deadlines, multi-tasking, prioritizing workload, and demonstrating self-starter initiative and tenacity to manage internal and external stakeholders.
Requirements
- Established PR manager with a minimum of 5 years’ media relations experience
- Strong track record in energy & utilities, transport, healthcare & life sciences – including subject matter expertise in at least one of these core sectors – or professional services
- Experience using research and thought leadership for PR campaigns
- Ability to identify, adapt, and write content that will appeal to the media
- Track record of delivering tangible media results across national, trade, and broadcast media as well as podcasts
- Ability to understand the role of media relations within the wider communications mix to drive results
- Ability to critically review and edit content, restructure, and produce clear, compelling narratives
- Degree level or equivalent
- Excellent writing skills
- Strong pitching skills
- Strong communications skills
- Ability to develop strong relationships
- Leadership of substantial cross-functional projects
- Willingness to learn and continue development
- Up to date with evolving AI capabilities and how to apply them responsibly within PR
Nice To Haves
- Accredited PR/communications qualification
Responsibilities
- Identify and understand the US media landscape, its requirements and PA's ability to exploit these. Identify key target journalists and maintain relationships
- Work with sector and service marketing teams and consultants to design, deliver and evaluate a programme of creative, responsive, and news-driven PR which is both tailored for the US and aligned to global PR strategies
- Support the Global Head of PR to develop PR strategy and promote PA brand through PR opportunities
- Manage inbound enquiries, report coverage and handle any issues
- Be across digital media, new podcasts, evolving online targets and the social space
- Manage social media updates, engage with journalists, and promote PA via LinkedIn
- Critically review and edit media content including pitches, press releases, and thought leadership
- Write compelling pitches, media submissions and press releases
- Be the day-to-day point of contact for our PR agency support, ensuring they're leveraging PA content effectively, generating strong ideas, and having productive conversations with our experts
- Support the Global Head of PR with corporate matters as needed
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Number of Employees
101-250 employees
