Senior Marketing Manager

Smart, Savvy + Associates•Edmonton, AB

1d•CA$110,000 - CA$115,000•Hybrid

About The Position

This Senior Marketing Manager role offers the opportunity to do exactly that. As marketing continues to evolve into a strategic business partner within the organization, they're looking for an experienced B2B marketer who can connect customer insights, business goals, and marketing initiatives into a clear plan for growth. Smart, Savvy + Associates is partnering with a large, established industrial organization in their search for a Senior Marketing Manager. This newly created role was built in response to the growing complexity of one of the company's largest business units and offers the opportunity to influence both marketing strategy and business outcomes at a significant scale. Working closely with senior stakeholders, you'll help shape go-to-market strategy, identify growth opportunities, and elevate how marketing supports a complex, relationship-driven business. You'll join a collaborative, high-performing team that is increasingly being invited to the strategic table. This is a role for someone who enjoys asking questions, challenging assumptions, and bringing forward new ideas backed by insight and data. If you're energized by turning business objectives into meaningful marketing strategies and want the opportunity to make a visible impact, we'd love to hear from you.

Requirements

7+ years of B2B marketing experience, ideally within industrial, mining, construction, engineering, manufacturing, or similarly complex sectors
Proven experience developing customer-centric strategic marketing plans
Strong background in content strategy, customer marketing, and sales enablement
Experience working with executive stakeholders and influencing without authority
Understanding of digital marketing channels and how they support business objectives
Experience managing significant marketing budgets
Strong communication, presentation, and relationship-building skills
A proactive, curious, and confident approach to problem-solving

Nice To Haves

Experience with account-based marketing (ABM)
Exposure to mining, heavy equipment, construction, energy, or industrial sectors
Experience developing buyer personas and customer journey frameworks

Responsibilities

Lead strategic marketing planning
Develop and own long-term marketing strategies and annual marketing plans aligned with business objectives
Build customer-centric marketing programs that support growth across complex B2B sales cycles
Conduct market, customer, and competitive research to identify opportunities and inform decision-making
Define KPIs and measurement frameworks that demonstrate marketing's contribution to business outcomes
Strengthen customer marketing and content strategy
Develop customer segmentation, buyer personas, and customer journey frameworks
Lead the development of value propositions and messaging strategies
Build content roadmaps that support awareness, consideration, purchase, retention, and advocacy
Partner with internal subject matter experts to translate technical expertise into compelling customer-facing content
Advance account-based marketing and sales enablement
Develop targeted account-based marketing strategies for key customer segments
Partner closely with sales leaders to support complex, multi-stakeholder buying journeys
Strengthen sales enablement materials, proposals, presentations, and supporting content
Identify opportunities to improve customer engagement throughout the sales process
Build trusted stakeholder relationships
Act as a senior marketing advisor to executive and operational stakeholders
Present recommendations, insights, and marketing plans to senior leaders
Build credibility through strong communication, business acumen, and strategic thinking
Collaborate across marketing, sales, operations, and external partners