Senior Marketing Manager
About The Position
Steiner Industries, a division of Bunzl, is seeking a Senior Marketing Manager who is equal parts strategist and hands-on executor to lead and advance our marketing efforts. Steiner Industries is a leading U.S. manufacturer and supplier of welding protective products. This is an individual contributor role designed for an experienced marketing professional who is comfortable owning the full scope of the marketing function. From developing strategy and managing campaigns to creating content, coordinating digital marketing, supporting product initiatives, and handling day-to-day execution, this person will roll up their sleeves and do the work, not simply direct it. The Senior Marketing Manager will partner closely with the Director of Sales and General Manager on strategic initiatives while independently driving marketing priorities from concept through completion. This is an excellent opportunity for a resourceful, self-directed marketer who enjoys variety, ownership, and seeing the direct impact of their work within a stable, profitable company with more than 50 years of industry leadership. The Senior Marketing Manager is a hybrid position, based out of our Cerritos, CA, office (3 days in the office and 2 days remote - (subject to business needs)).
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field required.
- 10+ years of progressively responsible marketing experience with measurable results.
- Strong hands-on digital marketing experience, including SEO, website management, email marketing, and campaign execution.
- Proven ability to execute strategy with accuracy, ownership, and follow-through.
- Proficiency with WordPress or similar CMS platforms.
- Strong analytical skills with experience using Excel, Google Analytics, marketing automation tools, and performance reporting.
- Excellent project management skills with the ability to balance multiple priorities.
- Outstanding communication and cross-functional collaboration skills.
- Experience in B2B marketing, especially within distributor or channel-focused environments.
Nice To Haves
- Experience with Microsoft Dynamics and PowerBi a plus.
- Background in industrial, manufacturing, or distribution industries preferred.
- Experience marketing technical products with specifications or certifications preferred.
- Familiarity with e-commerce platforms (Shopify, BigCommerce, Amazon Seller Central) and using AI tools to drive marketing efficiency preferred.
Responsibilities
- Create and execute marketing strategies and campaigns defined by the Director of Sales and Marketing.
- Successfully create and execute a comprehensive campaign to launch a suite of new products in multiple distribution channels with an emphasis on rapidly securing key account placement.
- Lead and manage key initiatives/projects within budget, ensuring on-time completion and on-budget delivery.
- Lead day-to-day marketing activities across digital and traditional channels.
- Track campaign performance and provide regular reporting to leadership.
- Create and execute SEO initiatives and optimize website content for search performance.
- Manage website re-platforming initiative, collaborating with agency, with focus on updating the appearance of the site as well as improving upon user experience.
- Create and manage email marketing campaigns and automation workflows.
- Oversee social media execution and content planning.
- Optimize Amazon storefront performance (in partnership with external agency).
- Monitor and analyze digital performance metrics and drive continuous optimization.
- Work in concert with distributor partners to successfully execute marketing programs.
- Manage co‑op marketing relationships with national accounts.
- Ensure marketing commitments are delivered, tracked, and documented.
- Support distributor enablement and partner engagement.
- Work with outside agency to create new trade show booth.
- Develop and execute sales enablement tools, materials, and resources.
- Manage planning, logistics, and execution for eight trade shows annually.
- Support strategic sales opportunities with tailored marketing materials.
- Partner with sales leadership on priorities, initiatives, and requests.
Benefits
- Medical, Dental & Vision Benefits effective the 1st day of the month after 30 days
- Paid Time Off - Vacation, Sick, Holidays and Personal Time
- 401K with generous company match
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What This Job Offers
Job Type
Full-time
Career Level
Senior
