Senior Marketing Manager

Macmillan•New York, NY

15h•$86,000 - $91,000•Remote

About The Position

Henry Holt & Co., an imprint of Macmillan with a 160-year history, is seeking a Senior Marketing Manager to work on titles spanning upmarket commercial fiction, literary debut, award-winning serious nonfiction, prescriptive nonfiction, and memoir. Reporting to the Senior Marketing Director, the Senior Marketing Manager will be a key team member overseeing all aspects of developing and executing title marketing campaigns, building Holt platforms and audience reach, and supporting key imprint initiatives to drive book discovery and sales. The ideal candidate will be strategic, creative, and collaborative and must possess strong presentation, prioritization, attention to detail, and problem-solving skills.

Requirements

Motivated marketing generalist interested in both adult fiction and nonfiction and dedicated to creating innovative and creative campaigns
Exceptional multitasking and organizational skills to manage and adapt priorities in a fast-paced environment
Capable of balancing independent work, team collaboration, and alignment with leadership
Effective communicator with excellent presentation skills able to adapt to a variety of internal and external stakeholder needs, including authors and agents
Deep understanding of social media, influencer marketing, and preorder strategy
Ability to plan, optimize, analyze, and report on digital ad campaigns
Skilled at industry networking and managing up, across, and down
Ability to balance planning and execution, with strong prioritization skills and adaptability
Strong sense of marketing design best practices with solid photography, video, and copywriting experience
Interest in developing leadership experience and people management skills
Proven history of working on bestselling fiction and nonfiction title campaigns
Comfort working with celebrities and high-profile authors as well as debut authors
Interest in working in a collaborative team at a growing imprint
5+ years marketing experience in trade book publishing or related field (previous title marketing experience strongly preferred)
Familiarity with Google Business Suite, project management tools like Airtable and Basecamp, and marketing analytics tools
Experience in writing creative briefs, design routing, and tools like Canva
Some management training and/or experience
Proven social media account management experience

Nice To Haves

College degree or equivalent work experience.

Responsibilities

Develop and execute innovative marketing and advertising campaigns for 20-30 assigned titles a year to increase reader buzz and sales
Advise authors on leveraging their professional network and author channels (ex. newsletter, social, contacts) to drive awareness and preorders
Communicate marketing plans and updates to authors/agents, editors, sales, central teams, etc.
Track expenses and manage budgets for assigned titles and projects
Oversee creation and delivery of marketing and advertising materials, including copywriting, design coordination, and final delivery
Coordinate and execute galley and finished copy outreach/mailings and giveaways
Attend and contribute to regular marketing, sales, title-specific, library and academic marketing, and seasonal positioning meetings
Contribute to the content strategy and growth of Holt’s newsletter, influencer program, and social platforms, with support in creating, scheduling, and publishing promotional content as needed
Monitor and report on sales and early reviewer buzz to identify seasonal marketing opportunities
Collaborate with marketing colleagues as a co-marketer on shared assignments and act as a peer mentor to junior staff and seasonal marketing intern
Lend support to the Senior Marketing Director and Associate Director on key backlist initiatives and imprint goals
Lend a marketing perspective in acquisition reads and represent Holt Marketing in acquisition meetings as needed
Coordinate seasonal sales conference materials and maintain up-to-date imprint catalogs
Maintain strong advertising vendor relationships and contribute to advertising strategy, ad reporting, post-campaign analysis, and trend monitoring