Senior Marketing Manager

Receptive • United States, OR

9d • $110,000 - $135,000 • Remote

About The Position

Pettable is the leading platform connecting people with licensed clinicians for emotional support animal (ESA) accommodation letters under the Fair Housing Act. We're not a form-fill operation - we run a real clinical network of ~70 licensed therapists across all 50 states and have served nearly half a million customers.
Pettable operates under its parent company Receptive. The business is growing and at an inflection point: we're building a standalone team and systems to support Pettable's next chapter. This is a rare opportunity to own a meaningful growth function at an efficient, growing business.
We're hiring a Senior Marketing Manager to own everything marketing that isn't paid acquisition. That means lifecycle marketing, SEO and content, and partnership execution - the channels and systems that nurture customers, retain subscribers, and build Pettable's presence beyond paid ads.
You'll work alongside a Head of Performance Marketing (who owns paid acquisition and conversion) and report directly to Pettable's General Manager. You’ll initially operate as an individual contributor while leveraging freelancers, contractors, and cross-functional support. Over time, there may be opportunities to expand ownership and team scope as the function grows.
This role is ideal for someone who's strong at lifecycle, has real opinions about content and SEO, has experience working with brand and strategic partners, and wants the variety of working across multiple marketing functions at a scaling.

Requirements

• 5+ years of marketing experience
• Deep expertise in lifecycle and retention marketing
• Meaningful exposure to content, SEO, partnerships, and organic growth channels
• Ability to build marketing programs from scratch, measure performance, and continuously optimize based on results
• Strong marketing generalist who enjoys balancing strategy and execution
• Comfortable moving between lifecycle marketing, content initiatives, partnership programs, influencer experiments, and other growth opportunities as business priorities evolve
• Data-informed and highly analytical
• Ability to independently evaluate performance with thorough reporting, uncover insights, tell a compelling story with data, and make thoughtful decisions even when attribution is imperfect
• Proven track record driving email and retention performance, ideally within Klaviyo
• Partnering closely with growth, performance marketing, operations, and leadership teams to improve conversion and customer engagement across email and SMS channels
• Experience owning SEO, content, and partnership initiatives, including keyword strategy, content planning, co-marketing campaigns, and other programs that drive measurable organic growth
• Comfortable managing freelancers, agencies, creators, and contractors, while also rolling up your sleeves to execute and keep projects moving
• Thrive in fast-paced, ambiguous environments
• Experience working within DTC, subscription, marketplace, pet care, or health and wellness businesses
• Excited by AI-native marketing tools and actively leverage AI to improve effectiveness, efficiency, and creativity

Responsibilities

• Own lifecycle marketing: email and SMS flows, subscriber engagement, renewal sequences, nurture and win-back campaigns, and the overall communication cadence for existing customers.
• Lead a revamp of current lifecycle flows - improving copy, creative, and segmentation while keeping the architecture that works.
• Build out a retention strategy that directly improves subscriber metrics and collaborate with the Performance Marketing team on conversion optimization.
• Own the organic content roadmap - what we publish, why, and how it ranks.
• Manage freelance writers and contractors for production, setting the strategy: keyword priorities, content calendar, and how organic traffic feeds into the acquisition funnel.
• Own partnership execution: co-marketing campaigns, launch plans, ongoing partner communications, and performance tracking.
• Flex into managing large partnerships day-to-day if they take off.
• Keep Pettable's social presence alive and credible.
• Run early experiments with influencer and creator partnerships to test whether the channel works for our category.

Benefits

• medical, dental, and vision coverage with generous employer contributions (Receptive covers 100% of the premium for an employee’s coverage)
• 401k with 4% employer match
• monthly wellness stipend
• annual L&D budget
• flexible time off
• company holidays
• paid parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed