Senior Marketing Manager

Cross River•Fort Lee, NJ

16h•Hybrid

About The Position

Cross River builds the infrastructure behind the world’s most innovative financial products, powering payments, cards, lending, and digital asset capabilities. Their mission is to build financial infrastructure that expands access and opportunity for all, guided by a culture of collaboration, curiosity, and purpose. Cross River has been recognized as one of American Banker’s Best Places to Work in Fintech. The company is entering a new era of fintech infrastructure, evolving from an inbound engine to a proactive, market-shaping Go-To-Market (GTM) motion, with Product Marketing central to this transformation. The Senior Marketing Manager (Official title: AVP, Product Marketing) is sought as a strategic storyteller and B2B market shaper. This role involves influencing narratives that define categories, shaping product direction, and elevating Cross River’s role across payments, lending, and blockchain-enabled use cases. The ideal candidate will be a sharp marketer capable of translating technical capabilities into clear value propositions for fintech operators, developers, and executives. They should love B2B storytelling, especially at the intersection of fintech, APIs, embedded finance, and digital assets, move fluidly between strategy and precision, make complex infrastructure feel simple, be an actionable builder, and be deeply curious, collaborative, and a self-starter.

Requirements

6+ in B2B marketing, ideally within technology-led companies (fintech, SaaS, platform/infrastructure, crypto or financial services).
Proven ability to develop and scale product narratives for complex technical products.
Demonstrated success building top and mid-funnel narratives that drive pipeline and brand differentiation.
Exceptional storytelling, synthesis, and written/verbal communication skills.
Strong executive presence, cross-functional influence, and comfort operating with ambiguity.
Experience operating in high-growth or inflection-point environments.

Nice To Haves

Experience in fintech, embedded finance, payments, BaaS, or lending, particularly with bank/fintech partnership models.
Familiarity with blockchain, digital assets, tokenization, stablecoins, or distributed ledger technology.
Experience in regulated or compliance-driven industries; understanding of bank-fintech dynamics is a strong plus.
Familiarity with Cross River's partner ecosystem or competitive landscape.

Responsibilities

Develop product positioning, messaging architecture, value propositions, and proof points across Cross River’s core solutions (payments, cards, lending, deposits, compliance infrastructure).
Build narrative visualizations (frameworks, ecosystem diagrams, value maps) to simplify complex technical concepts for diverse audiences.
Synthesize customer, market, competitive, and field insights into strategic recommendations for Product, Sales and Executive teams.
Identify whitespace emerging trends across fintech, BaaS, embedded finance, and adjacent technology ecosystems.
Partner cross functionally to establish competitive insights and ensure they translate into field-ready narratives.
Own the “so what” of our products; craft top‑ and mid‑funnel narratives that fuel awareness, consideration, and brand differentiation across campaigns, thought leadership, content marketing, and sales readiness.
Bring your narratives to life across marketing channels to ultimately guide how messages are seen by the market.
Develop unified messaging frameworks that ensure consistency across products, verticals and partner segments, preventing parallel or conflicting narratives.
Translate technical product capabilities (APIs, ledger infrastructure) into compelling, human-centered stories for operators, developers, and executives.
Ensure strong narrative alignment across Product, Marketing, and Sales.
Lead cross-functional GTM execution for new products, platform enhancements, and vertical-specific strategies (eg, lending, payments, crypto/digital assets).
Be instrumental to launch strategy, readiness criteria, tiering frameworks, and success metrics in partnership with Product and Sales teams.
Serve as the source-of-truth for strategic messaging; enable Sales to adapt narratives for bottom-of-funnel, deal-specific conversations.