Senior Marketing Manager

Argano

About The Position

The Senior Marketing Manager for Connect operates as a “mini-CMO” for the BU — the single marketing leader accountable for translating Connect strategy into pipeline, brand, and growth. Connect is Argano’s data, integration, analytics, and cloud-platforms business, spanning Databricks, Boomi, Informatica, Tableau, Microsoft Fabric, AWS, and other publishers. The role owns BU marketing strategy, product-marketing messaging and positioning, campaign architecture, and — in close partnership with the Connect Commercial Lead — funnel velocity and mechanics. It orchestrates Argano’s shared services (Demand, Events, Content, Brand) to execute, partners with Value Creation to launch solutions, and works with Alliances to unlock publisher co-marketing and organic growth.

Requirements

6+ years of B2B technology marketing in services, consulting, SaaS, or platform ecosystems.
Data-domain expertise aligned to Connect: direct experience marketing in, to, or with Databricks, Boomi, Informatica, Tableau, Microsoft Fabric/Azure data, AWS data, or adjacent modern data, integration, analytics, and AI ecosystems. Fluency with the buyer, use cases, and competitive landscape is required.
Product-marketing experience: messaging frameworks, positioning, personas, and launch plans landed with Sales and the field.
Proven success building integrated demand programs and owning funnel analytics — conversion, velocity, attribution — in partnership with sales leadership.
Experience with publisher/alliance co-marketing and MDF execution; experience supporting solution launches end-to-end.
Required hands-on experience with Salesforce (SFDC) for pipeline, campaigns, and closed-loop reporting.
Required hands-on experience with HubSpot for marketing automation — campaign builds, nurture, lead scoring, and reporting.
Proven ability to orchestrate shared services and virtual teams across locations and time zones.
Strategic thinking; product-marketing instincts; data-domain fluency across modern data, integration, analytics, and AI platforms.
Funnel and analytics fluency; can read pipeline math, attribution, and campaign ROI and change course on the data.
MarTech proficiency — self-sufficient in Salesforce and HubSpot for reporting, campaign builds, and data hygiene.
Campaign craft; publisher/alliance acumen; executive communication with Commercial Leads, SVPs of Sales, and publisher CMOs.
Orchestration through influence across Demand, Events, Content, Brand, Alliances, Value Creation, and Sales; high quality bar and bias for action.

Nice To Haves

MBA or master’s preferred.

Responsibilities

Own the annual and quarterly Connect marketing plan; align spend across paid, events, content, and alliances to BU revenue and pipeline targets.
Define and maintain the Connect narrative, messaging hierarchy, positioning, and persona/buyer maps; ensure every campaign and seller-facing asset ladders back to them.
Translate technical data-domain capabilities (Databricks, Boomi, Informatica, Tableau, Microsoft Fabric, AWS) into buyer-relevant outcomes; maintain competitive intel and battlecards.
Design integrated, multi-touch campaigns spanning audience, offer, channel, and sales plays.
Partner with the Connect Commercial Lead on funnel velocity — MQL/SQL/SAL/pipeline/closed-won by source, campaign, and publisher; identify bottlenecks and rally teams to fix them.
Run a monthly Connect marketing operating review with the Commercial Lead: pipeline coverage, campaign performance, publisher ROI, forward-look.
Partner with Demand Generation to scope, brief, and launch nurture, paid, ABM, webinars, and field programs in HubSpot and Salesforce.
Commission Connect sales collateral with Content/Brand shared services — pitch decks, one-pagers, battlecards, case studies, ROI tools — and enable sellers with talk tracks and follow-up sequences.
Define the Connect event strategy and partner with the Events shared services team to execute publisher conferences, executive roundtables, and field events; represent Connect at flagship publisher events (Databricks Data + AI Summit, Informatica World, Boomi World, Microsoft Ignite/Build, AWS re:Invent, Tableau Conference).
Codify Connect solutions into market-ready assets with Value Creation: positioning, naming, messaging, collateral, and demand plays.
Lead solution GTM launches — sequencing, sales enablement, field activation, analyst/publisher briefings, demand kick-off.
Feed market signals (win/loss, objections, publisher roadmaps) back into Value Creation to sharpen the offering portfolio.
Own the Connect publisher marketing plan across Databricks, Boomi, Informatica, Tableau, Microsoft Fabric, AWS, and others.
Partner with Alliances to secure and execute publisher-funded campaigns, MDF programs, and joint GTM motions; build relationships with publisher marketing counterparts.
Track and report publisher-sourced and publisher-influenced pipeline as a distinct funnel.
Drive organic growth through SEO content, thought leadership, executive visibility, customer stories, community, and PR.
Build a content engine that establishes Connect’s point of view on data, integration, analytics, AI, and modern cloud platforms.
Protect Argano brand standards while carrying the distinctive Connect point of view across all communications.