Senior Marketing Manager
About The Position
Ecolab is seeking a Senior Segment Marketing Manager to lead product marketing strategy and go-to-market efforts for product launches, product updates, and targeted campaigns within its Purification Technologies business. The role partners closely with Sales and Product Management to build demand among prospective and existing customers, translate market and customer insights into marketing strategies, and develop and execute integrated campaigns. It also supports new product innovation commercialization, phase-gate activities, launch coordination, and equipping the global sales organization with messaging, tools, and training to position Purolite products. The position shapes go-to-market strategy for products and innovations in a specialized global business, supports product adoption and commercial growth, and turns technical capabilities and customer needs into value propositions, positioning, and market-facing content. It leads multichannel campaigns and uses performance insights to improve effectiveness. Ecolab Purification Technologies provides purification solutions and services to industrial and pharmaceutical markets, including pharma, nutraceuticals, nuclear, water, and semiconductor electronics. The position offers a base salary range of $133,700 to $200,600 and eligibility for annual performance-based bonus pay, subject to plan terms. Compensation considers factors such as experience, education, training, and geography. Ecolab describes its benefits as comprehensive and market-competitive; specific benefits are not listed in the posting.
Requirements
- Bachelor’s degree in Marketing, Chemistry, Chemical Engineering, or a related field.
- Five years of experience in product marketing or a related marketing role within industrial purification technologies.
- Experience developing and executing product go-to-market strategies.
- Experience managing multichannel marketing or demand-generation campaigns.
- Experience developing targeted content, messaging, and value propositions for specific customer or industry audiences.
Nice To Haves
- MBA or other advanced degree.
- Experience supporting new product introductions and commercialization.
- Experience partnering with Sales and Product Management to drive product adoption and commercial growth.
- Experience across demand-generation disciplines, including content marketing, digital marketing, marketing technology, data infrastructure, and analytics/reporting.
- Experience developing insight-driven, content-led, and technology-enabled marketing programs.
- Experience using campaign performance measures and market insights to inform marketing strategy.
- Knowledge of B2B marketing and demand-generation strategies.
- Strong strategic thinking and ability to translate broader business and marketing objectives into product-level go-to-market strategies.
- Strong written communication, messaging, and copywriting skills.
Responsibilities
- Lead go-to-market strategies with Sales and Product Management to drive product adoption and revenue, incorporating customer and field feedback.
- Develop targeted product marketing content to help customers understand, select, and advocate for Purolite products.
- Define and communicate value propositions, competitive differentiators, messaging, and positioning for targeted products and customer segments.
- Develop sales enablement materials and training for the global sales organization.
- Partner with Product Management to develop and execute integrated, multichannel product marketing campaigns with defined objectives, deliverables, and performance measures.
- Plan product and product-update launches and coordinate cross-functional implementation of go-to-market plans.
- Support phase-gate projects for new product innovations by coordinating marketing deliverables and guiding products toward commercialization and launch.
- Analyze markets and competitive landscapes to inform positioning, messaging, campaign strategies, and growth opportunities.
- Use customer, market, and performance insights to refine marketing strategies and help product-focused teams address customer challenges.
- Monitor campaign and go-to-market performance, interpret results, and recommend ways to improve marketing effectiveness.
Benefits
- Annual performance-based bonus pay, subject to plan terms.
- Ecolab describes its benefits as comprehensive and market-competitive; specific benefits are not listed in the posting.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
