Senior Marketing Manager - Advisor Marketing

T. Rowe Price • Baltimore, MD

8d • Hybrid

About The Position

As a Senior Marketing Manager within U.S. Wealth Marketing, you will lead marketing strategy for priority investment content and thought leadership programs, connecting T. Rowe Price’s investment expertise to products, capabilities, and business priorities. You will work across Investment, Sales, Product Marketing, and Marketing, including teams focused on ETFs, Model Portfolios, Private Markets, and other strategic investment capabilities. With a high degree of independence, you will establish priorities, develop integrated plans, influence cross-functional decisions, and focus marketing investments on opportunities with the greatest potential to drive business results.

The role involves shaping how T. Rowe Price brings investment perspectives, thought leadership, and priority capabilities to the U.S. wealth management marketplace. It combines strategic and commercial thinking with an understanding of investment products, financial advisors, and wealth management distribution. The successful candidate will connect investment perspectives, product priorities, advisor needs, and sales opportunities; translate complex investment concepts into relevant narratives and go-to-market programs; and make recommendations amid ambiguity and competing priorities.

This role is eligible for hybrid work, with up to one day per week from home. Base salary ranges are $110,000–$188,000 for Maryland, Colorado, Washington, and remote workers; $121,000–$207,000 for Washington, D.C.; and $138,000–$236,000 for New York and California. Placement within the applicable range is based on relevant experience and skills. Base salary is one component of total compensation; employees may be eligible for a discretionary bonus based on company and individual performance. FINRA licenses are not required and will not be supported for this role.

Requirements

• Bachelor's degree or equivalent combination of education and relevant experience.
• At least 8 years of relevant work experience.

Nice To Haves

• Experience developing integrated marketing strategies within asset management, wealth management, or financial services.
• Strong understanding of investment products, financial advisors, and wealth management distribution channels.
• Demonstrated ability to lead complex, cross-functional marketing initiatives and influence senior stakeholders.
• Experience developing marketing strategies that connect thought leadership, product positioning, and commercial objectives.
• Strong analytical, communication, and strategic planning skills, with demonstrated ability to translate business priorities into actionable marketing plans.

Responsibilities

• Identify opportunities to connect market developments, investment insights, and thought leadership to advisor needs and strategic business priorities.
• Translate complex investment and product concepts into compelling advisor-facing narratives and marketing opportunities.
• Use knowledge of the investment, product, advisor, and competitive landscape to inform marketing recommendations.
• Own marketing strategies for priority investment content and thought leadership programs, defining audiences, objectives, positioning, channel strategies, KPIs, and activation plans.
• Partner with marketers across ETFs, Model Portfolios, Private Markets, and other strategic capabilities to connect investment perspectives to broader product and business priorities.
• Shape strategies for advisor-facing content and sales tools that create relevant opportunities for Sales to engage financial advisors.
• Coordinate activation across marketing and sales channels, measure performance, and optimize plans to improve results.
• Act as a strategic marketing partner to senior stakeholders across Sales, Investment, Product Marketing, Creative, Digital, and Wealth Marketing.
• Bring together diverse perspectives, clarify priorities and tradeoffs, and build alignment around integrated marketing strategies.
• Navigate complex business challenges and competing priorities, develop clear recommendations, and move initiatives forward.
• Evaluate marketing opportunities based on audience needs, business impact, distribution potential, and measurable outcomes.
• Identify gaps, duplication, and lower-value activities, and recommend where marketing resources should be invested, redirected, or deprioritized.
• Use performance data, market intelligence, and stakeholder feedback to strengthen marketing strategies and results continuously.

Benefits

• Competitive compensation
• Annual bonus eligibility
• Generous retirement plan
• Hybrid work schedule
• Health and wellness benefits, including online therapy
• Paid time off for vacation, illness, medical appointments, and volunteering days
• Family care resources, including fertility and adoption benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior