Senior Marketing Manager - Advisor Marketing

T. Rowe Price•Baltimore, MD

7d•Hybrid

About The Position

As a Senior Marketing Manager within U.S. Wealth Marketing, you will lead marketing strategy for priority investment content and thought leadership programs, connecting T. Rowe Price’s investment expertise to products, capabilities, and business priorities. You will work closely with Investment, Sales, Product Marketing, and Marketing colleagues, including teams focused on ETFs, Model Portfolios, Private Markets, and other strategic investment capabilities. Operating with a high degree of independence, you will set marketing priorities, develop integrated plans, influence cross-functional decisions, and focus marketing investment on opportunities with the greatest potential to drive business results. The role shapes how T. Rowe Price brings investment perspectives, thought leadership, and priority capabilities to the U.S. wealth management marketplace. It requires connecting investment insights to advisor needs, translating complex investment and product concepts into compelling narratives, and developing coordinated marketing programs that can be measured and optimized. The successful candidate will help align stakeholders around shared priorities and strengthen the connection between investment expertise and financial advisors’ client conversations. This role is eligible for hybrid work, with up to one day per week from home. FINRA licenses are not required and will not be supported for this role.

Requirements

Bachelor’s degree or the equivalent combination of education and relevant experience.
At least 8 years of relevant work experience.

Nice To Haves

Experience developing integrated marketing strategies within asset management, wealth management, or financial services.
Strong understanding of investment products, financial advisors, and wealth management distribution channels.
Demonstrated ability to lead complex, cross-functional marketing initiatives and influence senior stakeholders.
Experience developing marketing strategies that connect thought leadership, product positioning, and commercial objectives.
Strong analytical, communication, and strategic planning skills, with the ability to translate business priorities into actionable marketing plans.

Responsibilities

Identify opportunities to connect market developments, investment insights, and thought leadership to advisor needs and strategic business priorities.
Translate complex investment and product concepts into compelling advisor-facing narratives and marketing opportunities.
Use knowledge of the investment, product, advisor, and competitive landscape to inform marketing recommendations.
Own marketing strategies for priority investment content and thought leadership programs, defining audiences, objectives, positioning, channel strategies, KPIs, and activation plans.
Partner with marketers across ETFs, Model Portfolios, Private Markets, and other strategic capabilities to connect investment perspectives to broader product and business priorities.
Shape advisor-facing content and sales tools that create relevant opportunities for Sales to engage financial advisors.
Coordinate activation across marketing and sales channels, measure performance, and optimize plans to improve results.
Serve as a strategic marketing partner to senior stakeholders across Sales, Investment, Product Marketing, Creative, Digital, and Wealth Marketing.
Bring together diverse perspectives, clarify priorities and tradeoffs, and build alignment around integrated marketing strategies.
Navigate complex business challenges and competing priorities to develop clear recommendations and move initiatives forward.
Evaluate marketing opportunities based on audience needs, business impact, distribution potential, and measurable outcomes.
Identify gaps, duplication, and lower-value activities; recommend where marketing resources should be invested, redirected, or deprioritized.
Use performance data, market intelligence, and stakeholder feedback to continuously strengthen marketing strategies and results.

Benefits

Competitive compensation
Annual bonus eligibility
Generous retirement plan
Hybrid work schedule
Health and wellness benefits, including online therapy
Paid time off for vacation, illness, medical appointments, and volunteering days
Family care resources, including fertility and adoption benefits
Employee stock purchase plan with matching contributions
Medical, dental, and vision coverage
Tuition assistance
Wellness programs, including fitness reimbursement and an Employee Assistance Program