Senior Marketing Manager
About The Position
We’re looking for a highly driven, culturally aware, digitally fluent Senior Marketing Manager to help lead brand growth, storytelling, social media, content creation, PR, and customer engagement for a fast-growing restaurant company with ambitious expansion plans. This role is ideal for candidates with experience in modern restaurant, hospitality, lifestyle, or consumer brands. This is not a traditional corporate marketing role. We’re looking for someone who can think strategically and execute quickly — someone equally comfortable launching campaigns, creating content, managing influencers, opening new stores, and building community engagement.
Requirements
- 5+ years of experience in marketing, branding, communications, social media, or digital marketing
- Restaurant, hospitality, food & beverage, retail, or lifestyle brand experience strongly preferred
- Strong understanding of modern social platforms and digital culture
- Hands-on experience creating content and managing campaigns
- Experience working with influencers, media, PR, or creators
- Familiarity with AI tools and emerging marketing technologies
- Strong project management and organizational skills
- Comfortable working in a fast-paced, entrepreneurial environment
- Excellent communication and storytelling abilities
- Native-level English proficiency required
- Open to travel when needed.
Nice To Haves
- Chinese language skills are a plus
Responsibilities
- Lead marketing campaigns, brand storytelling, and customer engagement initiatives
- Create and manage content across Instagram, TikTok, YouTube, Xiaohongshu, Facebook, LinkedIn, and emerging platforms
- Script, shoot, edit, and publish short-form and long-form video content
- Partner with influencers, media contacts, creators, and community organizations
- Support major store openings, events, tastings, partnerships, and brand activations
- Use AI tools and modern marketing technology to improve content creation, analytics, and operational efficiency
- Collaborate closely with leadership, operations, culinary, and store teams
- Identify emerging cultural trends and marketing opportunities
- Help scale and evolve the brand as the company grows
Benefits
- Medical, Dental, Vision, Life & AD&D insurance
- Employee Assistance Program & Teladoc
- Paid time off
- Relocation support available for exceptional candidates
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
