Senior Marketing Manager (Development & District)
About The Position
The Senior Marketing Manager will lead the development and execution of integrated marketing strategies across a dynamic mixed-use development portfolio. Serving as a strategic partner to Development, Asset Management, Leasing, Operations, and Executive Leadership, this role translates business priorities into marketing strategies and programs that strengthen brand positioning, build demand, deepen audience engagement, and support commercial performance. The role oversees initiatives from strategy and concept development through execution, optimization, and measurement, including brand development, campaigns, content, experiences, activations, and go-to-market programs. The ideal candidate is a strategic and creative marketer with strong business acumen, exceptional cross-functional leadership skills, and demonstrated ability to manage complex, high-visibility initiatives across multiple stakeholders, priorities, and stages of development.
Requirements
- Bachelor's degree in Marketing, Communications, Business, Real Estate, or a related field.
- Approximately 8 years of progressive marketing experience; the posting also states 8+ years of required experience.
- Demonstrated experience developing and executing integrated marketing strategies across multiple audiences, channels, and business objectives.
- Proven experience managing creative agencies, media partners, digital agencies, production companies, and other external vendors.
- Demonstrated experience developing marketing collateral and directing creative across print, digital, environmental, and experiential applications.
- Exceptional project management skills, including the ability to manage multiple complex initiatives and competing priorities.
- Strong creative instincts and the ability to translate business objectives into compelling brand stories, campaigns, and experiences.
- Excellent written, verbal, presentation, and interpersonal communication skills.
- Strong proficiency in Microsoft Office and familiarity with digital marketing, CRM, analytics, project management, and creative platforms.
Nice To Haves
- Marketing experience in real estate, mixed-use development, hospitality, retail, or other highly experiential environments.
- Experience marketing complex, multi-dimensional brands, destinations, developments, or portfolios.
Responsibilities
- Develop and execute integrated, multi-channel marketing strategies across the portfolio, balancing district-wide priorities with distinct asset positioning, audiences, and business objectives.
- Translate development and business priorities into actionable marketing plans, including positioning, audience strategy, messaging, channel mix, budgets, timelines, and KPIs.
- Identify market opportunities and develop proactive campaigns and initiatives that strengthen individual assets, the broader portfolio, and overall destination positioning.
- Lead multiple high-priority marketing initiatives from strategy and concept development through execution, optimization, measurement, and post-campaign analysis.
- Oversee the development and management of brand and marketing materials across physical and digital channels, including websites, landing pages, email, presentations, brochures, signage, photography, video, and sales collateral, ensuring consistency across touchpoints.
- Partner with Creative, Content, Media, Digital, Social, PR, Experiential, and agency teams to develop coordinated campaigns and storytelling that build awareness, engagement, and demand.
- Collaborate with Development, Leasing, Sales, Hospitality, F&B, Operations, and other business partners to align marketing activity with commercial priorities and customer acquisition goals.
- Develop audience-specific strategies and campaigns for prospective tenants, brokers, district guests, consumers, visitors, and community audiences.
- Use audience insights, market intelligence, and performance data to refine messaging, creative, channel strategy, and campaign effectiveness.
- Manage agency and vendor partners, marketing budgets, and other initiatives as required to support evolving business priorities.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
