Senior Manager Development Marketing & Communications

Hilton•McLean, VA

4d•$100,000 - $145,000•Onsite

About The Position

The Senior Manager of Development Marketing and Communications is part of Hilton’s Development Operations team, based at the corporate office in McLean, Virginia, and reports to the VP of Global Development Operations. The role helps drive Hilton’s growth by supporting the addition of managed and franchised hotels. It works closely with Development Marketing, Sales Analysts, Corporate Marketing, developers, and teams across the company to define and deliver Development Marketing strategy. The position leads strategy, planning, and budgeting for Development Marketing; develops owner-facing materials and developer toolkits; and creates compelling, consistent sales messaging tailored to owner needs. It also supports development teams with custom materials, develops digital and other ways to present Hilton’s brands and commercial strengths, and leads owner engagement efforts in the United States and Canada. Key initiatives include a global B2B development marketing strategy and marketing and communications strategies for Hilton’s luxury and lifestyle portfolios.

Requirements

Seven years of professional work experience.
Five years of work experience in hotel or business-to-business marketing, sales, or a creative professional environment.
Three years of experience working in the hospitality industry.
Expertise in visual design, storytelling, and linking strategy to outcomes.

Nice To Haves

BA, BS, or bachelor’s degree in a related field.
Experience working in a large, matrixed corporate environment.

Responsibilities

Lead strategy, planning, and budgeting for the Development Marketing function.
Collaborate across disciplines to define and gain support for Hilton’s Development Marketing strategy, centered on owner needs and measurable outcomes.
Build owner-facing materials and Developer toolkits that strengthen brand positioning and ensure sales materials are consistent, high-quality, and tailored to owner expectations.
Coordinate with Brands, Commercial Services, and marketing agency partners, as applicable, to create custom owner materials aligned with development team needs.
Develop compelling ways to present Hilton’s brands and offerings to owners through storytelling, design, and strategic messaging across web, digital platforms, collateral, videos, and other materials.
Lead US and Canada owner engagement efforts, including event planning, outreach, roadshows, and conference participation.
Partner with Brand, Operations, Analytics, Marketing, Strategy, and Legal to shape Development Marketing strategy.
Work with regional Development support leads to deliver consistent, impactful global Development Marketing efforts.
Coordinate internal teams and marketing agency work, as applicable, to create owner materials.
Create a digital strategy using web, social media, and other opportunities to drive engagement, reach new owners, and communicate Hilton’s brand and commercial strengths.
Build and execute marketing and communications strategies to drive growth in Hilton’s luxury and lifestyle portfolios.

Benefits

Discounted travel through the Go Hilton program, including 110 nights with room rates as low as $40 per night.
Employee stock purchase program with a 15% discount on Hilton shares.
Paid parental leave for eligible Team Members, including partners and adoptive parents.
Caregiving concierge services.
Crisis Concierge support.
Free counseling and support through the Employee Assistance Program for eligible Team Members.
Paid time off.
Health and welfare benefits, including health plans, dental coverage, and vision coverage.
Retirement plans.
Eligibility to participate in the Hilton Annual Incentive (Bonus) Plan, subject to plan terms and conditions.