Senior Manager, Marketing Communications

West Pharmaceutical Services • Uwchlan Township, PA

4d • Hybrid

About The Position

The Senior Manager, Marketing Communications develops, leads, and executes proactive communication strategies and programs in support of West’s business interests. The role helps team members understand company priorities and key initiatives, engages and aligns them with the company’s vision and business strategy, and supports the growth of West’s reputation and brand presence through impactful, integrated internal communication campaigns.

The position develops integrated strategic marketing communication campaigns, including public relations and paid advertising, to position West as an industry leader and drive future sales. It also creates press materials, may serve as an ad-hoc media spokesperson, advances communication channels for commercial messaging, and manages content and messaging on West’s website and social media channels. The role advises on marketing communications and public relations trends and best practices in a B2B healthcare environment, maintains company branding guidelines, and develops ways to measure the effectiveness of internal and corporate communications programs.

This is a hybrid position requiring three onsite days per week. Travel is up to 5%, or 13 business days per year. The work is sedentary, involving sitting most of the time and exerting up to 10 lbs/4 kgs occasionally, or a negligible amount of force frequently or constantly.

Requirements

• Bachelor’s degree in Communications (PR), Marketing Communications, Journalism, or a related field.
• At least 10 years of relevant communications experience with a track record of increasing responsibilities.
• Top-tier writing skills.
• Budget management skills.
• Experience designing corporate materials.
• Experience managing strategic PR and internal communications programs in partnership with integrated marketing programs.
• Ability to remain focused, connected, and driven in a remote working environment.
• Ability to manage multiple projects simultaneously.
• Ability to comply with the company’s safety and quality policy at all times.
• Proficiency with a variety of Adobe Creative Suite tools, such as Photoshop, InDesign, Illustrator, and Premiere Pro.
• Experience with Microsoft Office 365 and SharePoint.

Responsibilities

• Develop integrated strategic marketing communication campaigns, including public relations and paid advertising opportunities, to position West as an industry leader and drive future sales.
• Write press materials and serve as an ad-hoc media spokesperson.
• Drive adoption of new communication channels for West’s commercial messages, including digital and social media, and manage content and messaging on West’s website and social media channels.
• Provide guidance on marketing communications and public relations trends in a B2B healthcare environment and drive best practices.
• Maintain company branding guidelines in internal and corporate communications.
• Develop measurement criteria and processes to evaluate internal and corporate communications programs.

Benefits

• Opportunities for professional growth through training programs, tuition assistance, leadership development, and skill-certification initiatives.
• Opportunities for international exposure and cross-functional collaboration.
• Performance-based bonuses, service recognition, and employee appreciation initiatives.
• Volunteer opportunities through West without Borders and other charitable programs.
• Inclusive and collaborative culture that values diversity, equity, and inclusion.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior