Senior Marketing Communications Manager

Siemens Healthineers

11d•$143,290 - $197,021

About The Position

The Senior Marketing Communications Manager supports integrated marketing communications programs for Siemens Healthineers’ Varian Interventional Solutions business line. The role strengthens customer engagement and advances business priorities by developing and executing communications aligned with the cancer care narrative, product launches, demand generation, and sales enablement. The position collaborates with product marketing, sales, commercial, clinical, marketing operations, and other stakeholders to turn business objectives and customer insights into go-to-market programs, campaigns, and customer engagement initiatives. It develops messaging, narratives, and content for activation across digital, social media, public relations, events, congresses, customer and field communications, and other relevant channels, maintaining brand consistency. The role also supports tradeshow and congress strategy and execution, as well as global and regional initiatives and internal, executive, and customer-facing communications. Anticipated travel may be at least 25% based on business needs.

Requirements

Bachelor’s degree or equivalent experience.
At least 7 years of relevant marketing communications experience, including managing agencies and complex cross-functional programs.
Demonstrated experience developing and executing integrated marketing campaigns, go-to-market programs, and product launch communications across multiple channels.
Strategic mindset and strong execution skills, with the ability to manage multiple priorities in a fast-paced, matrixed environment.
Strong stakeholder management skills and proven ability to influence, align, and collaborate across sales, product management, communications, and marketing teams.
Exceptional writing, communication, and presentation skills, including experience developing differentiated value propositions, messaging, and customer-focused content.
Proficiency in digital marketing, marketing technologies, and performance analytics.
Ability to work with controlled technology in accordance with US export control law.

Nice To Haves

MBA.
Experience marketing medical devices, particularly interventional radiology products.

Responsibilities

Support development and execution of integrated marketing communications plans aligned with the cancer care narrative, business priorities, product launches, demand generation, and sales enablement.
Partner with product marketing, sales, commercial, clinical, marketing operations, and cross-functional stakeholders to translate business objectives and customer insights into go-to-market programs, integrated campaigns, and customer engagement initiatives.
Develop narratives, messaging, and content and guide activation across digital, social media, public relations, events, congresses, customer and field communications, and other relevant channels while ensuring brand consistency and alignment with business priorities.
Assist with tradeshow and congress strategy, including content development, promotions, customer engagement, lead-generation activities, and post-event reporting.
Coordinate assigned marketing communications activities and deliverables supporting business line participation in tradeshows and congresses.
Support global and regional initiatives by coordinating communications activities, sharing best practices, and supporting internal, executive, and customer-facing communications.