Senior Marketing Manager (PR26108)

TMEIC Corporation Americas•Roanoke, VA

16d•$140,165 - $164,900

About The Position

Develop, execute, manage, and continuously optimize the comprehensive marketing communications program for your assigned business units (BUs). This role involves developing and executing integrated marketing communication strategies, creating effective marketing campaigns, managing online and social media presence, and ensuring consistent messaging across internal and external channels. The Senior Marketing Manager will also be responsible for tracking marketing performance, advising on branding objectives, managing vendors, developing budgets, and preparing press releases.

Requirements

Bachelor’s degree in Business Studies, Marketing, Communications or a related field
10 years’ experience in marketing and marketing communications in a global B2B market
Demonstrated experience delivering effective integrated marketing communications campaigns
Demonstrated successful product marketing and brand management experience
Demonstrated successful working relationships with clients, suppliers, and other internal and external contact
Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and communication skills
Demonstrated continuous improvement in areas of responsibility
Proficiency in Microsoft Excel, Word, PowerPoint, Adobe Creative Cloud apps
Availability to travel, domestically, up to approximately 15%, and internationally, up to approximately 5%, sometimes with limited notice

Nice To Haves

10 years’ marketing communications experience with power electronics or other capital equipment in any combination of the metals, material handling, port solutions, or related general industries
Demonstrated experience working in a global organization
Proficiency in Oracle Projects and Oracle Eloqua Marketing Automation

Responsibilities

Develop and execute integrated marketing communication strategies that support business objectives, strengthen brand awareness, drive engagement, and ensure consistent messaging across internal and external channels.
Create and deliver effective marketing campaigns, content, communications, and promotional activities that align with organizational goals in collaboration with the business units.
Develop and recommend creative ideas related to Company branding activities and execute.
Track, evaluate, and report marketing performance against objectives and targets on at least a quarterly basis and make improvement recommendations.
Advise parent and group companies to ensure that all activities follow parent company branding objectives.
Consult business units and manage advertising agency in the creation and maintenance of the Company’s online and social media presence.
Define, measure, and analyze marketing campaign performance metrics to evaluate effectiveness and identify improvement opportunities.
Collaborate and advise the Digital Marketing Specialist to ensure a strategically aligned web-presence is delivered for all global websites.
Create and deliver newsletter articles for publication and distribution.
Source and manage vendors to maintain optimal cost where feasible.
Develop annual budget proposal for assigned business unit marketing activities.
Execute and manage all company business unit promotional email campaigns.
Ensure foreign language translations of product brochures and technical articles are complete, meet agreed-upon standards, and are delivered on schedule.
Prepare press releases for industry trade publications for assigned business unit.
Promote a culture of marketing excellence through coaching and mentoring peers.