Senior Marketing Manager

HKS•Atlanta, NY

19d

About The Position

Leads a pursuit pod in the marketing team for a select region. Owns narrative quality, team performance, and delivery outcomes for assigned pursuits that drives win rates and client impact. Accountable for ensuring each pursuit tells a compelling, differentiated story while developing high-performing pursuit talent. Seeks opportunities to provide support in order to achieve firm values and goals. Manages the firm’s resources (people, processes and tools) and assignments with proficiency, fluency and aptitude.

Requirements

Professional degree in Marketing, Communications or an equivalent combination of education and experience
Typically with 8+ years of professional services pursuit marketing experience
Previous experience with A/E/C firm preferred
Proficiency in InDesign
Experience in Photoshop and Illustrator preferred
Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint
Excellent writing skills with experience in graphically designed page layouts
Excellent attention to detail and commitment to excellence
Excellent project management, interpersonal skills and the ability to interact with all levels of staff and customers; ability to forge trusting relationships within a diverse team
Strong presentation skills
Strong organizational skills and the ability to work on multiple projects at the same time
Ability to manage team with diplomatic and collaborative leadership style which puts value on relationships and collaboration, both internal and external
Ability to communicate and present ideas in a clear, concise and professional manner both verbally and in writing
Ability to proactively problem solve and apply innovative solutions
Ability to collaborate and encourage collaboration in a team environment, and ability to work independently and prioritize work
Ability to effectively meet deadlines at expected quality
Travel may be required

Responsibilities

Owns and is accountable for pod-level performance metrics, including win rates, quality scores, and overall delivery health
Leads narrative strategy for complex and high-profile pursuits, ensuring clarity, differentiation, and alignment with client needs and win themes
Establishes and reinforces quality standards and best practices that result in consistent, compelling marketing deliverables
Provides strategic review and guidance to the team, focusing on message, structure, and positioning
Ensures marketing outputs align with firm strategy, brand standards, and pursuit objectives
Leads and develops respective Marketing team, fostering accountability, growth, and high performance
Balances workloads across the team to maintain sustainable delivery while meeting business demands
Identifies skill gaps and development opportunities and partners with team and leadership to implement development plans
Tracks and analyzes pod performance metrics, including win rates, rework levels, utilization, and delivery timelines; regularly reports metrics to marketing leadership
Translates data and trends into actionable insights to improve processes, quality, and efficiency
Works closely with studio leaders to support their business development program as the go-to and trusted source for business development efforts
Collaborates with practice pursuit strategists on competitive intelligence, client and competition research to support pursuit efforts
Oversees and ensures successful completion of qualifications packages, proposals submissions and interview collateral
Oversees the pursuit submission process with pursuit team on go/no-go efforts, pursuit strategy, requirements, scheduling, assignments and maintains deadlines
Oversees regional project information, stories and milestones for use in marketing materials, in collaboration with practice marketers and marketing resource manager