Senior Marketing Manager

Avison Young Canada•Toronto, ON

18d•CA$100,000 - CA$125,000•Onsite

About The Position

The Senior Marketing Manager is a motivated and creative team leader who sets the vision and goals and drives the development and execution of the marketing strategy for the Ontario region. The primary goal of this regional leader is to build a high-performing marketing team that is empowered by technology; supports the sales professionals in brokerage, capital markets, and other local service line business; drives brand elevation using data-led content in the region; builds trusted relationships with sales and service line teams; and supports regional sales enablement to win new business. While this role focuses on the Ontario region, they will also have an integral role in the global marketing organization and build a true partnership cross-region.

Requirements

Bachelor’s degree, or 10 years relevant experience in a commercial real estate or professional services environment
Comfortable working from Toronto head office as well as visiting other AY Ontario locations. This role is not seen as a “work from home" opportunity
Skilled with managing a team and can guide, coach and mentor
Exceptional communication and leadership skills
Very comfortable with ambiguity and change
Can make decisions with little to no input from supervisor
Can build a strategy to meet business goals
Able to think strategically, but also can dig into the details and instinctively understand the impact of various approaches
Can navigate difficult conversations effectively
Comfortable presenting in front of clients and leadership
Acts as a partner with stakeholders, is viewed as a trusted partner
Connects dots and looks for opportunities to be more efficient or effective
Functionally adept, but spends more time leading than doing
Has either a deep skillset within a functional area of marketing, or a broad skillset across multiple disciplines within marketing
Has financial acumen – knows how we make money
Can manage a marketing budget – can build a marketing budget and track projects against a budget
Excellent writing, editing, verbal communication and presentation skills
Strong creative skills, and ability to provide art direction
Understanding of and commitment to client service
Ability to work effectively in teams and be committed to the idea of do whatever it takes
Ability to juggle multiple projects
Proficient in Microsoft Office (Word, PowerPoint, Excel)
Working knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator)

Responsibilities

Develop and execute marketing activities, focused on brand elevation, client services, service line deliverables, and sales enablement. End products should reflect Avison Young’s unique differentiators, competitive advantage and surpass stakeholder expectations.
Act as the ‘knowledge hub’ for Ontario’s service lines and subject matter experts ensuring marketing efforts are coordinated, consistent, and relevant to the individual industries, markets and the firm.
Create a dynamic team environment and build and execute on multi-channel marketing plans for Avison Young brokers and their clients.
Provide design and production oversight by ensuring quality resources are available to deliver on all marketing collateral using Adobe Creative Cloud, including print brochures, email campaigns, websites, advertisement, pitches, proposals, and marketing deliverables.
As needed, art direct and coordinate the creation of multi-media marketing deliverables, including videos, drones, AR/VR, apps, with third-party vendors.
Participate in presentations, pitches and meetings, on an as needed basis, as a representative of Avison Young’s marketing team, its differentiated capabilities and creative solutions.
Develop strategy for Avison Young’s digital and web presence in concert with the region’s marketing strategy, and in alignment with the national marketing team. Identify ways to expand Avison Young’s online presence through website, social media and email marketing strategies.
Build strong relationships across Avison Young’s organization to leverage its extensive marketing and creative resources, Innovation and Insights teams, brokerage administrative staff, and business unit leadership across the regional and national platform.