Senior Marketing Manager, UK

Grip

1d•Remote

About The Position

Grip is seeking a highly analytical, tech-savvy Senior Marketing Manager to drive its revenue engine. This role involves building, automating, and scaling marketing campaigns to ensure the Go-To-Market strategy operates reliably and generates consistent pipeline. The Senior Marketing Manager will bridge the gap between marketing and sales, own the marketing tech stack, launch full-funnel campaigns, orchestrate ABM programs, and leverage AI technologies for growth. The ideal candidate is data-driven, focused on conversion rates, and enjoys building automated campaigns that deliver highly qualified leads.

Requirements

Proven experience in SaaS Marketing, Demand Generation, Growth Marketing, or Marketing Operations within a B2B SaaS environment.
Strong hands-on experience with HubSpot, particularly in building campaigns, workflows, and lead routing.
A highly analytical mindset with a solid understanding of full-funnel reporting, multi-touch attribution, and lead scoring.
Experience managing paid media budgets and optimizing for CAC/ROAS.
Comfortable using tools like Zapier to automate tasks and connect platforms.
A strong foundation in SEO, CRO, and website CMS management.
A forward-thinking approach to leveraging AI tools, like Claude, to speed up execution and improve campaign performance.
Excellent communication skills, with the ability to translate data into actionable insights for the commercial leadership team.

Nice To Haves

Salesforce experience

Responsibilities

Build and execute campaigns, automated nurture flows, and robust lead routing rules.
Partner with the wider marketing team to distribute high-value content across multiple channels to capture demand and generate net-new leads.
Support physical event strategy by driving pre-event meeting bookings, managing lead retrieval processes, and ensuring rapid, automated post-event follow-up.
Maintain marketing database health, ensure GDPR compliance, and use Zapier to connect the tech stack for seamless data flow.
Manage the technical setup, promotion, and delivery of webinars to drive engagement and net-new leads.
Own the website CMS, keeping content fresh and ensuring pages are optimized for lead capture.
Perform regular SEO audits, resolve site issues, track keyword performance, and explore emerging LLM/AI search optimization strategies.
Manage budget allocation, strategy, and execution across Paid Search and Social (Google Ads, LinkedIn, Meta).
Build behavior-based retargeting flows and continuously optimize campaigns for ROAS and Customer Acquisition Cost (CAC).
Build behavioral lead scoring models in HubSpot/Salesforce/Apollo to ensure Sales only speaks to highly qualified prospects.
Drive multi-touch attribution reporting and manage data enrichment tools (Apollo) to ensure pipeline hygiene.
Manage outbound automation workflows, safeguard domain health, and partner with Sales to build intent-driven campaigns around Target Account Lists (TAL).
Create automated alerts so sales reps know exactly when target accounts exhibit buying signals.
Design and run continuous A/B tests across landing pages, forms, and emails to maximize conversion rates.
Analyze web analytics (Google Analytics, etc.) to identify and resolve friction points in the buyer's journey.
Leverage tools like Zapier, Apollo, and Claude to scale personalized outreach and automate manual marketing tasks.
Build scalable, template-driven website pages targeted at high-value, long-tail keywords.
Deliver comprehensive operational reporting, monthly KPIs, and full-funnel retro reporting to leadership.
Partner closely with Sales for cross-functional alignment and to present data-driven findings that translate into immediate action plans.