Senior Marketing Manager

Server Products Inc•Richfield, WI

About The Position

The Senior Marketing Manager is responsible for developing and executing strategic marketing initiatives that position our brand as a leader in the B2B restaurant manufacturing space. This role drives demand generation, customer engagement, and brand visibility across foodservice operators, hospitality, and all other targeted restaurant segments. The Senior Marketing Manager works cross-functionally with sales, product development, and customer success teams to support new product launches, strengthen our channel presence, and deliver high-impact campaigns that influence the use of Server Products. The ideal candidate understands the pace and specificity of the foodservice world, and brings a mix of strategic thinking, product savvy, and hands-on execution to move the business forward.

Requirements

Bachelor's Degree in Marketing, Business or related field/MBA is a plus
Minimum of 5-years' experience in a leadership position
Experience in food equipment/smallware manufacturing or foodservice strongly preferred
Demonstrated ability to manage agencies and cross-functional teams
Strong analytical skills
Strong written and verbal communication skills

Responsibilities

Develops and leads the annual marketing plan development aligned with company growth objectives and product roadmap
Manage the marketing budget, ensuring efficient allocation across programs, campaigns, and tools
Builds industry-specific go-to-market strategies to increase penetration in restaurant chains, distributors, dealers, and foodservice consultants
Identifies and capitalizes on market trends, competitive shifts, and customer needs to refine positioning and messaging
Provide Voice of Customer and fact-based data to qualify sales projects aligned with our growth strategy
Lead the development and execution of integrated marketing campaigns across digital, print, trade shows (customer specific), PR, and Salesforce Marketing Cloud utilization
Manage and mentor junior marketing team members and external vendors/agencies
Foster a results-driven, collaborative, and creative culture within the team
Leads the NorthStar II innovation pipeline development by translating market and customer insights into scalable product concepts
Drives cross-functional execution through commercialization to accelerate growth in core and smallwares categories
Owns end-to-end new product development to expand Server's business, ensuring concepts are customer-validated, operationally viable, and successfully commercialized to achieve targeted revenue and margin growth
Lead execution of integrated marketing campaigns across digital channels (email, web, social, paid media, SEO/SEM)
Manage lifecycle marketing programs, including onboarding, nurturing, retention, and re-engagement
Oversee development and deployment of customer journeys that improve engagement and conversion rates
Using Salesforce, designs demand generation programs that deliver marketing-qualified leads (MQLs) and support customer retention initiatives
Collaborate with sales to create campaigns targeted at key sales targets, including dealer networks
Manage product marketing initiatives, including new product introductions (NPIs), sell sheets, training materials, and launch campaigns
Support channel partner marketing (distributors, reps, dealers) with co-branded collateral programs, and enablement tools
Oversee the creation of high-impact content: case studies, blog posts, white papers, how-to videos, and customer testimonials
Develop compelling email copy and content tailored to technical and business audiences that drive customer action
Design automated, behavior-triggered Salesforce journeys based on website interactions and customer data
Ensure messaging aligns with brand voice, Core Four, and resonates with foodservice professionals
Work closely with product management and R&D teams to translate technical features into compelling benefits for food service decision-makers
Lead the creation of engaging operator-focused marketing content, including product messaging and campaigns, presentations and collateral, Trade show booths, and experiential marketing assets with value and fact-based propositions
Translate complex product features into clear customer benefits and use case in real-world kitchen applications that align with our Core Four principles (speed of service, consistent & accurate portioning, improved efficiency, and easy to use)
Promote resources such as product specs, application guides, case studies, and videos
Oversee marketing automation workflows (e.g., Salesforce) to nurture leads and increase conversion rates
Establish KPIs and track performance across all marketing initiatives
Analyze campaign data to optimize lead generation, conversion rates and ROI
Implement A/B testing, segmentation, and personalization strategies to improve effectiveness
Provide regular reporting and actionable insights to leadership
Ensure content supports SEO objectives and enhances our authority in key search categories
Oversee external marketing agencies and vendors (digital, creative, PR, etc.)
Ensure alignment with brand strategy, timelines, and performance expectations
Manage budgets and evaluate partner performance
Performs other duties and responsibilities as requested or required