Senior Marketing Manager

PwC•Vancouver, BC

2d•CA$98,000 - CA$148,000

About The Position

At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. As a Senior Marketing Manager, you’ll play a strategic and execution-focused role, partnering closely with business stakeholders to develop and deliver integrated marketing plans that align to firm priorities and drive revenue growth. You’ll translate business objectives and market insights into compelling campaigns, managing end‑to‑end execution across digital, content, and client engagement channels, and ensuring consistent, high‑quality brand positioning. The role involves building strong stakeholder relationships, collaborating across cross‑functional and matrix teams, and overseeing campaign performance, budgets, and optimization to deliver measurable outcomes. Operating in a fast‑paced environment, you’ll balance multiple priorities while applying strong business acumen, analytical thinking, and leadership to innovate, enhance client experiences, and elevate PwC’s presence in the market. The Opportunity As a Senior Marketing Manager, unlock your potential and embrace the chance to drive meaningful outcomes that’ll elevate your career.

Requirements

Considerable relevant professional experience in digital marketing, thought leadership, and B2B marketing
Working experience in developing strategic marketing plans and budgets
Strong attention to detail, self-starter, and the ability to manage multiple projects simultaneously
Experienced in a cross-functional, matrix team setting and demonstrated strong leadership skills, marketing and business acumen
Function in a fast-paced environment, manage multiple priorities and stakeholders, track and deliver measurable outcomes, and drive innovation to elevate the team
Knowledge of Salesforce Marketing Cloud an asset
An innovative problem solver comfortable proposing new ideas and solutions
Proven background in quantitative and analytical skills
Proven effectiveness working with virtual teams across different geographic areas

Responsibilities

Develops a deep understanding of priority business areas, market themes and client issues to create compelling, consistent narratives that address clients’ most critical concerns and support PwC’s position in the market
Understands and applies stakeholder business plans to develop and maintain marketing plans based on strategic goals, priorities and objectives
Manages key stakeholder relationships and expectations
Works with a cross functional marketing and sales team to develop high quality, marketing campaigns that raise awareness and PwC’s position in the market
Identifies and builds connected client journeys including defining target clients, buyers, and audience segmentation
Oversees editorial calendar to ensure on-time delivery of quality deliverables
Writing content for a variety of external communications, online advertising, and select internal communications
Collaboratively develops campaign strategy and tactics to deliver on agreed upon metrics and key performance indicators (KPIs)
Reviews past campaign performance & recommend improvements
Liaises with external agencies and vendors including ad agencies and identifies areas to optimize campaigns and spend
Monitors CRM and identifies opportunities to build campaigns that support all dimensions of the buyer journey
Effectively manages and monitors marketing budgets, aligning investment with strategic objectives to support efficient allocation of resources and measurable impact
Planning and often managing event logistics, including invitation development and distribution, registration management, seating plans, event team liaison, list management, presentation development, ROI metrics, and other related support as needed