Senior Marketing Manager

Resmed•San Diego, CA

1d•Remote

About The Position

This role serves as a senior individual contributor responsible for leading partnership-driven marketing initiatives across the Americas. The Senior Marketing Manager will develop and execute integrated, consumer-focused marketing strategies that drive awareness, engagement, and conversion for Resmed’s core sleep therapy products. This position plays a critical role in connecting partnership ecosystems, digital marketing channels, and customer journeys to deliver measurable business growth. The role is remote within the U.S., with a preference for candidates located on the West Coast.

Requirements

Bachelor’s degree in marketing, Business, Communications, or a related field required
8+ years of marketing experience, with a strong focus on consumer-driven, multi-channel campaign strategy and execution
Direct-to-Consumer marketing experience required, with a deep understanding of customer journeys and consumer behavior

Nice To Haves

Proven experience leading end-to-end, integrated marketing campaigns (strategy through execution)
Experience in partnership or co-marketing initiatives, including working with external partners
Demonstrated ability to influence cross-functional stakeholders without direct authority
Strong balance of strategic thinking and hands-on execution
Analytical mindset with experience measuring campaign performance and driving insights
Experience managing agencies and developing campaign/creative briefs
Familiarity with digital and omnichannel marketing (web, social, lead generation)
Background in consumer brands or agency environments preferred
Interest in leveraging AI tools to enhance marketing effectiveness

Responsibilities

Lead the development and execution of strategic marketing programs focused primarily on high-impact partnerships (e.g., Oura, sleep-related partners), which make up the majority of the role’s focus
Define campaign objectives, success metrics, and ROI, ensuring alignment with broader business goals and growth targets
Design and oversee end-to-end customer journeys—from awareness and education through conversion—leveraging partner ecosystems and owned digital channels
Collaborate cross-functionally with internal teams (digital marketing, omnichannel, product, analytics, and MarComms) to execute integrated campaigns across web, social, and other digital channels
Partner closely with external organizations and marketing counterparts to co-develop campaigns, align messaging, and ensure seamless execution
Lead the development of campaign briefs and creative briefs, and manage external agencies to deliver high-quality marketing assets
Oversee campaign execution end-to-end, including approvals (e.g., regulatory/MLR), timelines, and cross-functional coordination
Drive performance marketing efforts (including mid- and upper-funnel initiatives) to generate qualified leads and support revenue growth
Measure and report campaign performance using analytics platforms, partnering with data teams to develop dashboards and insights for leadership reporting (e.g., QBRs)
Continuously optimize campaigns using data, insights, and testing, and explore innovative tools (including AI) to improve marketing effectiveness

Benefits

comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance
sleep care management
Health Savings Account (HSA)
Flexible Spending Account (FSA)
commuter benefits
401(k)
Employee Stock Purchase Plan (ESPP)
Employee Assistance Program (EAP)
tuition assistance
fifteen days Paid Time Off (PTO) in their first year of employment
11 paid holidays plus 3 floating days
14 weeks of primary caregiver or two weeks of secondary caregiver leave