Senior Marketing Manager, Media (Oncology | LVL)
About The Position
This remote role supports the planning, execution, and optimization of Amgen’s U.S. commercial media initiatives across the Oncology and LVL portfolios. The position works with internal stakeholders, agency partners, analytics teams, and senior media leaders to help execute integrated media plans across Digital, Addressable, Video, TV, Search, and Point of Care channels for HCP and DTC audiences. The role focuses on media execution, campaign coordination, operational excellence, and performance monitoring, while ensuring campaigns are delivered accurately and compliantly. The employee will develop an understanding of the media ecosystem and how channels work together across the customer journey to support brand objectives. The position also partners with agencies and cross-functional teams on campaign activation, measurement implementation, reporting, and optimization, while contributing to innovation and process improvements across the Oncology and LVL business unit. Up to 20% domestic travel is required annually to support agency, partner, and internal business meetings.
Requirements
- Doctorate degree and 2 years of HCP and DTC marketing/media experience; or master’s degree and 4 years; or bachelor’s degree and 6 years; or associate’s degree and 10 years; or high school diploma/GED and 12 years.
- Working knowledge of audience targeting and segmentation for HCP and DTC audiences, media planning, customer journey activation, and campaign optimization.
- Strong understanding of media measurement, reporting, and performance analytics, with ability to translate data into actionable recommendations.
- Strong project management skills and ability to manage multiple priorities, timelines, and stakeholders simultaneously.
- Effective collaboration across cross-functional teams, including Brand, Analytics, Technology, Medical, Legal, and agency partners.
- Strong communication and presentation skills, including the ability to convey media insights and recommendations clearly.
- Ability to simplify complex information and support business decisions through clear, data-driven storytelling.
- Curiosity and willingness to learn emerging media platforms, technologies, and industry best practices.
- Ability to identify process improvements and support operational excellence in a fast-paced environment.
- Adaptability and comfort navigating change while maintaining attention to detail and execution quality.
Nice To Haves
- 4+ years of experience in paid media, marketing, or advertising, with exposure to media planning, activation, execution, and performance measurement.
- Experience supporting integrated media campaigns across traditional and digital channels, including Video, TV, Search, Programmatic, Social, and Point of Care.
- Experience partnering with media agencies and external vendors to support campaign planning, activation, and reporting.
- Preferred experience working within a media agency, pharmaceutical company, healthcare organization, or related industry.
Responsibilities
- Support execution of integrated media plans across Digital, Addressable, Video, TV, Search, and Point of Care channels for HCP and DTC audiences.
- Assist in translating brand objectives into media tactics and activation plans aligned with commercial goals.
- Coordinate day-to-day media execution, including campaign setup, trafficking, tagging, tracking, and quality assurance.
- Work with agency partners to ensure campaigns launch on time, are appropriately optimized, and meet established performance expectations.
- Support campaign reporting and performance reviews by compiling insights, identifying trends, and escalating optimization opportunities.
- Help implement media measurement frameworks and tracking standards with Analytics, Technology, and agency teams.
- Apply enterprise media processes, platforms, and operational standards to promote consistency, compliance, and data quality.
- Collaborate with Brand, Medical, Legal, Regulatory, Analytics, and Technology teams on compliant media execution.
- Maintain awareness of media industry trends, platform capabilities, and emerging opportunities relevant to pharmaceutical marketing.
- Support pilot programs and test-and-learn initiatives by coordinating execution, gathering results, and documenting learnings.
- Contribute to process improvements that enhance campaign effectiveness, operational efficiency, and reporting consistency.
- Assist in managing agency deliverables, timelines, and status updates across assigned brands and campaigns.
- Ensure media activities comply with regulatory, privacy, security, and pharmaceutical marketing requirements.
- Travel up to 20% domestically each year for agency, partner, and internal business meetings.
Benefits
- Retirement and Savings Plan with generous company contributions
- Group medical coverage
- Dental coverage
- Vision coverage
- Life insurance
- Disability insurance
- Flexible spending accounts
- Discretionary annual bonus program, or a sales-based incentive plan for field sales representatives
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models where possible
- Career development opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
High school or GED
