Senior Marketing Manager, Media (Medical Affairs)

Amgen•Thousand Oaks, CA

1d•$143,590 - $194,268

About The Position

The Senior Marketing Manager serves as the day-to-day strategic media lead supporting Amgen’s U.S. Medical Affairs organization. The role helps establish and operationalize a consistent approach to paid media across Medical initiatives, translating Medical and scientific priorities into clear media planning direction and ensuring agency recommendations address the objectives, audiences, and needs in the Media Brief. The position applies pharmaceutical media expertise, particularly in HCP audiences and digital media, to advise Medical teams on how paid media can support scientific communication and educational objectives. It provides guidance throughout planning, challenges and refines agency recommendations, and ensures strategies, investments, activation plans, and measurement approaches align with Medical goals and governance requirements. As the Medical media capability evolves, the role helps develop scalable ways of working, strengthen agency and stakeholder partnerships, identify innovation opportunities, and build confidence in how paid media can support Medical Affairs objectives. The role includes up to 20% domestic travel annually for agency, partner, and internal business meetings.

Requirements

Doctorate degree and 2 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization; or a master’s degree and 4 years; or a bachelor’s degree and 6 years; or an associate’s degree and 10 years.
Strong pharmaceutical or healthcare media expertise, particularly in HCP media strategy, audience planning, and activation.
Ability to translate business, scientific, or communication objectives into media strategy and evaluate agency recommendations against defined goals.
Experience serving as a strategic media partner to internal stakeholders, guiding agency direction, challenging recommendations, and identifying alternatives.
Understanding of HCP audience targeting and segmentation, media planning, customer journeys, campaign activation, and optimization.
Knowledge of the pharmaceutical media ecosystem, including HCP publishers, platforms, data partners, measurement approaches, and agency operating models.
Understanding of media measurement, reporting, and performance analytics, with the ability to translate data into actionable recommendations and stakeholder narratives.
Experience partnering with media agencies and external vendors to lead campaign planning, activation, optimization, and reporting.
Experience in regulated environments and effective cross-functional partnership with Medical, Legal, Compliance, Privacy, Analytics, Technology, Procurement, and other stakeholders.
Strong project and stakeholder management skills, including the ability to manage multiple initiatives, timelines, partners, and dependencies independently.
Strong communication and presentation skills, including the ability to explain complex media concepts to stakeholders with varying levels of media expertise.
Ability to work effectively in an evolving environment, establish processes and ways of working, and improve operational efficiency and stakeholder experience.
Strong attention to detail, sound judgment, and ability to balance strategic thinking with hands-on execution.

Nice To Haves

4+ years of experience in paid media, marketing, or advertising, with experience across media planning, activation, execution, optimization, and performance measurement.
Experience supporting integrated HCP media campaigns across digital channels such as programmatic, endemic platforms, search, social, point of care, video/audio, custom partnerships, and other healthcare media environments.
Demonstrated strategic curiosity and willingness to learn emerging media platforms, technologies, healthcare partner capabilities, and industry best practices.
Experience working within a media agency, pharmaceutical company, healthcare organization, or related industry.
Prior experience supporting Medical Affairs, scientific communications, non-promotional media, or medical education.

Responsibilities

Serve as the day-to-day strategic GCCI Media partner for U.S. Medical Affairs initiatives, providing media guidance from briefing through activation, measurement, and optimization.
Translate Medical and scientific priorities, audience needs, milestones, content plans, and investment guidance into clear media planning direction for agency partners.
Guide and challenge agency strategy and recommendations to ensure audiences, channels, partners, investments, activation plans, and measurement approaches align with the Media Brief and Medical objectives.
Evaluate agency recommendations for strategic fit, executional feasibility, risks, gaps, and opportunities before plans are advanced for Medical decision-making.
Advise Medical stakeholders on where and how paid media can support scientific and educational objectives, including opportunities, limitations, and investment considerations.
Provide strategic guidance across HCP media channels, partners, platforms, audience approaches, and emerging capabilities.
Oversee development and execution of integrated HCP media strategies across digital channels, including endemic, programmatic, search, social, point of care, video/audio, congress, and custom partnerships.
Ensure approved strategies are translated accurately into tactical plans, activation, optimization, and measurement.
Manage day-to-day agency partnership, deliverables, timelines, dependencies, and escalations across Medical media initiatives.
Advise campaign performance, measurement, reporting, and optimization in partnership with agency and analytics teams, translating results into actionable recommendations and learnings.
Ensure Medical media activity follows established operating processes and governance requirements, including briefing, campaign setup, naming, data use, measurement, and reporting.
Partner across Medical Affairs, Legal, Compliance, Privacy, Procurement, Analytics, Technology, and other functions to address initiative-specific requirements and dependencies.
Coordinate appropriately across Medical and Commercial media activity to identify potential duplication, audience saturation, inventory conflicts, or other executional considerations while maintaining distinct functional decision-making.
Help establish and continuously improve the Medical media operating model, processes, tools, and standards as the capability matures.
Identify opportunities for innovation and Test & Learn activity across partners, platforms, audience approaches, content formats, and measurement capabilities.
Maintain strong knowledge of the pharmaceutical HCP media ecosystem, emerging capabilities, partner offerings, and industry best practices.
Build trusted relationships across Medical Affairs, GCCI Media, agency teams, and external partners and serve as a credible media advisor to stakeholders with varying levels of media expertise.

Benefits

Health and welfare plans for staff and eligible dependents
Financial plans with opportunities to save toward retirement or other goals
Work/life balance and career development opportunities
Retirement and Savings Plan with generous company contributions
Group medical, dental, and vision coverage
Life and disability insurance
Flexible spending accounts
Discretionary annual bonus program, or a sales-based incentive plan for field sales representatives
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models where possible