Senior Marketing & Events Specialist

HealthJoy•Tampa, FL

1d•Remote

About The Position

HealthJoy is seeking a versatile, high-output Senior Marketing & Events Specialist to join their lean, fast-moving marketing team. This role is ideal for someone who thrives in a dynamic environment, moves fast, thinks creatively, and is eager to lead the events function while supporting broader marketing initiatives. The company is a mission-driven organization focused on simplifying healthcare benefits through an industry-changing tech platform. With significant funding and multiple workplace awards, HealthJoy is experiencing global growth and offers a challenging yet rewarding environment for self-starters.

Requirements

4-7 years in a B2B marketing role, ideally in a high-growth SaaS or tech startup environment.
Proven event production experience, including managing trade shows, webinars, and VIP experiences with strong logistics skills.
Hands-on experience with CRM and marketing tools such as Salesforce, HubSpot, or similar, and comfort tracking campaign performance.
Experience with event platforms and project management tools (e.g., CVENT, Asana).
Strong written communication skills, capable of writing concise briefs, follow-up emails, and post-event recaps.
Proven ability to coordinate multiple complex projects independently while meeting strict deadlines in a fast-paced environment.
Strong, proactive communication skills for effective collaboration with VPs, creative teams, and external vendors.
Solutions-first approach, bringing options rather than just questions.
Adaptable and able to recalibrate without losing momentum when priorities change.
Comfortable with ambiguity, able to make reasonable calls and course-correct as needed.
Natural collaborator who earns trust with both creative and commercial teams.

Nice To Haves

Familiarity with the employer-based benefits or insurance broker landscape.

Responsibilities

Research, plan, and execute mid-to-large scale trade shows, webinars, customer offsites, and internal large-scale team events, managing all aspects from venue sourcing and vendor negotiation to on-site operations and post-event wrap-up.
Develop and maintain a scalable Event Playbook (checklists, run-of-show templates, pre/post event marketing and activations) to ensure consistent execution aligned with event scale, format, and opportunities.
Partner with Sales Leadership to support localized, high-impact micro-events.
Own individual event budgets, drive vendor negotiations, and manage brand platform tools (e.g., Brilliant) for efficiency and brand consistency.
Source internal/external event speakers, develop presentations, and coordinate presenter logistics and operations with onsite teams.
Capture post-event data, assess performance against KPIs, and provide clear recommendations for improvement.
Support marketing campaigns, content development, competitive research, and sales enablement as needed.
Collaborate with Content and Design to ensure event themes align with quarterly marketing pillars and contribute to the content pipeline.
Partner with Marketing Operations to manage pre and post-event workflows, ensuring clean lead attribution and CRM hygiene in Salesforce and HubSpot.
Support the team in building and maintaining the HealthJoy Champions database (brokers, employers, external speakers).
Draft the Event Roadmap with data-backed recommendations and adapt to shifting priorities.
Join commercial meetings (sales calls, CS sessions, broker events) to stay informed about the audience and bring market perspectives back to the marketing team.
Partner with Customer Success to support the Customer Advisory Board (CAB) and ensure a high-touch experience for top clients.
Develop insights on the competitive and benefits landscape to help sharpen positioning and messaging.