Marketing Events Specialist

Axway Software SA•Remote,

3d•Hybrid

About The Position

We are seeking our new Global Marketing Events Manager to join the Axway team! We are looking for a highly organized, strategic, and execution-focused Global Marketing Events Manager to lead the planning and delivery of internal and external events that elevate our brand, engage customers and prospects, strengthen employee alignment, and contribute to pipeline growth. This role is ideal for a marketing leader who can operate at both the strategic and tactical levels, building a scalable event framework while flawlessly executing experiences that reflect our brand and business priorities. You will manage a portfolio of internal, customer, and executive events, webinars, and third-party industry programs, working cross-functionally with marketing, sales, product marketing, communications, and operations teams.

Requirements

5+ years of experience managing events in a B2B technology or software environment.
Proven success leading both internal and external events, including executive programs, customer events, webinars, and third-party industry conferences.
Strong project management skills with the ability to manage multiple deadlines, stakeholders, and budgets simultaneously.
Excellent communication and stakeholder management skills, with confidence working across senior leadership, sales, and marketing teams.
Strong vendor management and negotiation experience.
Experience partnering with demand generation and marketing operations teams to connect events to pipeline and business outcomes.
Familiarity with CRM and marketing technology platforms such as Salesforce, Marketo, HubSpot, webinar platforms, or similar tools.
Strong attention to detail and a high bar for quality, brand consistency, and execution excellence.
Willingness to travel as needed.

Nice To Haves

Experience managing global or multi-region event programs.
Experience in a fast-paced, matrixed B2B software company.
Ability to balance strategic thinking with hands-on execution.
Passion for creating memorable, high-impact experiences that support both brand and revenue goals.

Responsibilities

Own the global events strategy and roadmap across internal and external programs.
Build an event framework that aligns each event to clear business objectives, target audiences, messaging, and success metrics.
Establish governance, planning processes, and playbooks to ensure consistency across regions while allowing flexibility to meet local market needs.
Recommend the right mix of owned events, executive programs, webinars, and third-party sponsorships to support brand visibility, customer engagement, and demand generation.
Lead the planning and execution of internal events such as company kickoffs, leadership meetings, employee engagement events, and strategic internal communications moments.
Partner with leadership and communications teams to ensure internal events reinforce company culture, strategy, and alignment.
Create polished, high-quality experiences that reflect executive expectations and brand standards.
Manage the company’s participation in trade shows, conferences, customer events, partner events, and sponsored programs.
Oversee event strategy, logistics, sponsorship deliverables, booth presence, attendee experience, and onsite execution.
Partner with field marketing and sales leaders to ensure event plans support pipeline, customer relationships, and regional priorities.
Drive pre-event, at-event, and post-event activation plans to maximize attendance, engagement, and follow-up impact.
Work closely with Sales, Product Marketing, Corporate Communications, Brand/Creative, and Marketing Operations to align messaging, assets, audience strategy, and follow-up.
Coordinate cross-functional timelines, stakeholder reviews, and decision-making across multiple event workstreams.
Ensure all event materials, experiences, and communications are on-brand, customer-centric, and aligned with company priorities.
Own event budgets, timelines, and project plans across multiple concurrent programs.
Manage agencies, venues, production partners, AV providers, and other vendors to deliver high-quality execution on time and on budget.
Oversee contracts, negotiations, travel coordination, shipping, onsite staffing, and production schedules.
Identify efficiencies and opportunities to scale event operations globally.
Define and track key event KPIs, including attendance, engagement, influenced pipeline, sourced pipeline, customer engagement, and ROI.
Deliver post-event recaps with actionable recommendations and insights into continuous improvement.
Partner with Marketing Operations to improve attribution, reporting, and event performance visibility.
Support webinar and virtual event execution, including scheduling, setup, production support, and coordination with presenters and campaign owners.
Collaborate on audience targeting, campaign support, and reporting for digital event programs.