Senior Marketing & Events Specialist

HealthJoy•Tampa, FL

12h•$80,000 - $95,000•Hybrid

About The Position

HealthJoy is seeking a Senior Marketing & Events Specialist to join their lean, fast-moving marketing team. This role is ideal for someone who is a generalist at heart, moves fast, thinks creatively, and is comfortable with ambiguity. The specialist will be responsible for owning the event calendar from logistics to post-show reporting, as well as supporting a wide range of marketing activities. HealthJoy is a remote-first employer with a mission to simplify healthcare benefits through their tech platform. They have a strong track record of growth and have received workplace awards. This role requires a proactive individual who can manage multiple projects independently and contribute strategically to the marketing team.

Requirements

4-7 years in a B2B marketing role, ideally in a high-growth SaaS or tech startup environment.
Proven event production experience - you've run trade shows, webinars, and VIP experiences and have the logistics chops to show for it.
Familiarity with the employer-based benefits or insurance broker landscape is a meaningful plus.
Hands-on experience with CRM and marketing tools - Salesforce, HubSpot, or similar - and comfortable tracking campaign performance.
Experience with event platforms and project management tools (CVENT, Asana, etc.).
Strong written communication skills - you can write a tight brief, a follow-up email, or a post-event recap without extensive editing.
Autonomy & Discipline: A proven ability to coordinate multiple complex projects independently while meeting strict deadlines in a fast-paced environment.
Communication: A strong, proactive communicator who can collaborate effectively with VPs, creative teams, and external vendors alike.

Responsibilities

Research, plan and execute mid-to-large scale trade shows, webinars, customer offsites, and internal large scale team events - managing everything from venue sourcing and vendor negotiation to on-site ops and post-event wrap-up.
Develop and maintain a scalable Event Playbook (checklists, run-of-show templates, pre/post event marketing and activations) so execution aligns with the size, format, and opportunities associated with each event.
Partner with Sales Leadership to support localized, high-impact micro-events.
Own individual event budgets; drive vendor negotiations and manage brand platform tools (e.g., Brilliant) to stay efficient and on-brand.
Source internal/external event speakers, develop presentations, and coordinate presenter logistics and operations with onsite teams.
Capture post-event data, assess performance against KPIs, and bring forward clear recommendations for improvement.
Jump in where the team needs you: campaign coordination, content development, competitive research, sales enablement, etc.
Collaborate with Content and Design to ensure event themes ladder up to quarterly marketing pillars and fuel the content pipeline (video snippets, blog takeaways, social proof).
Partner with Marketing Ops to manage pre and post-event workflows and ensure clean lead attribution and CRM hygiene in Salesforce and HubSpot.
Support the team in building and maintaining the HealthJoy Champions database - brokers, employers, and external speakers who amplify our brand.
Draft the Event Roadmap with data-backed recommendations and be ready to adapt if priorities shift.
Join appropriate commercial meetings (sales calls, CS sessions, broker events) to stay close to our audience and bring fresh market perspective back to the marketing team.
Partner with Customer Success to support the Customer Advisory Board (CAB) and ensure top clients get a high-touch, premium experience.
Build a perspective on the competitive and benefits landscape over time; share insights that help sharpen positioning and messaging.