Senior Marketing and Publicity Coordinator

MonashClayton, NC
Hybrid

About The Position

Monash University Publishing is seeking a motivated, creative, and highly organized Senior Marketing and Publicity Coordinator to elevate its titles, amplify its authors, and strengthen its brand on a global stage. This role involves developing and executing integrated campaigns, reaching new audiences with digital content, and creating memorable conversations and experiences through public events. The position offers the opportunity to blend creative publicity, digital strategy, and event management, working directly with the Director and senior leadership.

Requirements

  • A tertiary degree in Marketing, Communications, or a related field with extensive experience, or an equivalent combination of formidable industry experience and training.
  • Proven success in coordinating publicity and marketing campaigns, ideally within publishing, media, or the cultural sector.
  • Deep practical knowledge of managing digital platforms, executing social media campaigns, and analysing data to measure what works.
  • Outstanding interpersonal skills with a knack for negotiation, relationship-building, and managing diverse stakeholders with diplomatic flair.
  • Highly organised with excellent problem-solving abilities and the capacity to juggle multiple deadlines.

Nice To Haves

  • Extensive experience in publishing, media, or the cultural sector.
  • Strategic storytelling ability.
  • Passion for books, ideas, and culture.

Responsibilities

  • Develop and execute high-impact, multichannel marketing and publicity campaigns for both trade and scholarly titles.
  • Lead content creation, social media strategy, and web analytics to drive engagement, expand the customer base, and convert interest into sales.
  • Plan and deliver a high-quality program of book launches, panel discussions, and public events.
  • Foster strong, collaborative relationships with authors, media contacts, internal university stakeholders, and external partners.
  • Champion an inclusive, high-performing culture, which may involve supervising enthusiastic junior staff, interns, and freelance contractors.

Benefits

  • Collaborative, intellectually stimulating environment.
  • Continuous improvement is celebrated.
  • Ideas genuinely impact the cultural landscape.
  • Flexible and hybrid working arrangements.
  • Policies in place enabling staff to combine work and personal commitments.
  • Support for parents.
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