Senior Marketing Analyst, Salt Lake City, UT

Western Governors University•Salt Lake City, UT

1d•$75,200 - $112,700

About The Position

The Senior Marketing Analyst is a senior-level digital and marketing analytics professional who translates complex marketing, enrollment, and student data into actionable insights that drive measurable growth. The role partners across functions to improve applicant conversion, marketing effectiveness, website experience, and strategic prioritization. It operates with limited oversight, influences senior leadership, and advances data enablement and governance across the organization. The analyst turns ambiguous business challenges into structured analytics initiatives, conducting quantitative and qualitative analysis across digital, marketing, and enterprise data environments. This is a consultative, insight-driven position rather than a reporting or engineering function. It requires business acumen, statistical rigor, and the ability to turn data into clear recommendations that influence senior stakeholders. Labor market intelligence platforms such as Lightcast and data visualization tools such as Tableau are used to inform decisions across marketing, enrollment, and academic program development.

Requirements

Bachelor’s degree in analytics, statistics, economics, mathematics, data science, or a related field; equivalent relevant experience may substitute at the hiring manager’s discretion, generally at one year of experience per year of education.
At least 5 years of progressive analytics experience.
Demonstrated experience in data analysis and storytelling, including presenting insights to senior stakeholders.
At least 2 years supporting marketing strategy and operations with quantitative analysis.
At least 2 years working with web analytics and marketing performance datasets.
At least 2 years defining and scoping quantitative analysis with cross-functional stakeholders.
Experience building dashboards and delivering executive-facing reporting.
Experience using labor market intelligence platforms for market sizing, skills analysis, and program opportunity identification.
Advanced proficiency in Tableau for dashboard development, data visualization, and executive reporting.
Advanced analytics expertise, including regression, hypothesis testing, inferential statistics, forecasting, and predictive modeling.
Strong marketing analytics knowledge, including attribution, digital performance metrics, and conversion optimization.
Ability to translate complex data into clear, actionable insights for technical and non-technical audiences.
Strong stakeholder facilitation and influence skills.
Ability to manage multiple priorities and work effectively in a fast-paced environment.
Experience with SQL or similar tools for data querying and analysis.
Familiarity with Databricks or enterprise data platforms.
Working knowledge of Python or R for advanced analytics, statistics, or automation.

Nice To Haves

Master’s degree in analytics, statistics, economics, mathematics, data science, or a related field.
Experience with Adobe Analytics and familiarity with Adobe Audience Manager.
Experience with enterprise data environments or platforms such as Databricks.
Experience using SQL to query and analyze datasets.
Experience building predictive or machine learning models.
Familiarity with SEO/SEM performance analysis.
Broad understanding of project management methodologies.

Responsibilities

Translate complex business questions into analytics roadmaps tied to measurable outcomes.
Identify root causes, synthesize complex datasets, and deliver findings and recommendations.
Select and apply appropriate statistical methods, including regression, hypothesis testing, forecasting, and predictive modeling.
Create executive-ready research briefs and presentations and proactively identify growth and optimization opportunities.
Use labor market intelligence to assess total addressable market, skills demand, and program alignment opportunities.
Analyze prospective student journeys across websites and marketing channels, using funnel and behavioral analysis to improve applicant conversion.
Design and evaluate A/B and multivariate tests from hypothesis development through post-test analysis.
Evaluate marketing attribution and campaign performance to guide investment decisions, applying SEO/SEM and digital marketing performance concepts where applicable.
Query and analyze datasets using appropriate tools and data sources, including varied file formats such as JSON, XML, and CSV.
Conduct data validation, quality assurance, debugging, and data integrity analysis; analyze structured and unstructured data, including NLP techniques when appropriate.
Support forecasting, predictive modeling, and other advanced analytics initiatives.
Lead Adobe Analytics research, reporting, and optimization initiatives.
Develop and deliver executive-facing Tableau dashboards and reporting.
Improve data extraction processes, tagging coordination, and cross-platform integrations; support Adobe Audience Manager governance and audience activation strategy.
Document, recommend, and implement analytics processes, workflows, and governance improvements.
Facilitate alignment across Marketing, Product, Enrollment, and Technology teams and synthesize requirements from multiple functions.
Coach and train stakeholders on analytics tools and data interpretation, mentor analysts, and strengthen digital analytics capability across the team.
Manage multiple complex projects simultaneously with limited oversight.
Perform other job-related duties as assigned.