SEO Analyst, Salt Lake City, UT

Western Governors University•Salt Lake City, UT

1d•$68,300 - $102,500•Onsite

About The Position

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families. The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: Grade: Professional 307 Pay Range: $68,300.00 - $102,500.00 Under the direction of the SEO Manager, the SEO analyst will participate in shaping and implementing WGU’s SEO strategy and assure continued performance of WGU’s website and owned properties. They will be responsible for analyzing search and website analytics, identifying gaps in website content, optimizing pages for improved search results, building links, implementing strong technical SEO, and engaging in content creation and optimization.

Requirements

Passion for SEO and internet marketing.
Outstanding ability to think creatively and identify and resolve problems.
Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
Ability to clearly and effectively articulate thoughts and points.
High levels of integrity, autonomy, and self-motivation.
Excellent analytical, organizational, project management, and time management skills.
Bachelor’s degree and 2+ years of related experience, or an advanced degree without experience.
A Bachelor’s degree in marketing, advertising, communications, business, or a related area is preferred.
3+ years of experience in successfully executing SEO campaigns.
Basic knowledge of HTML, CSS and JavaScript.
Strong understanding of search engine algorithms, technical SEO, and ranking methods.
Experience with SEO industry programs and tools such as Google Analytics, SEMrush, Screaming Frog, SEOClarity or similar.
Experience with CMS platforms AEM, WordPress, or similar.
Experience with content management tools such as WorkFront.

Responsibilities

Conduct keyword research to identify high-value search phrases to drive traffic and guide content teams.
Perform keyword and competitor analyses.
Execute effective link-building strategies.
Optimize page content, metadata, and other on-page elements.
Keep up to date on current algorithm, and SEO trends.
Monitor daily performance metrics to understand SEO strategy performance.
Create reporting on website analytics and performance.
Monitor SEO metrics and key performance indicators to identify insights and potential issues.
Understand and present information on industry best practices for measuring success of search.
Performs other related duties as assigned.