Senior Marketing Analyst

Vividly

3d • $115,000 - $130,000 • Remote

About The Position

The Senior Marketing Analyst sits at the intersection of Marketing, Sales, and Revenue Operations, using market, audience, and go-to-market data to identify growth opportunities and make clear recommendations. This is an analytical and insight-driven role rather than a reporting-only position. The analyst proactively investigates content performance, advertising data, prospect and account intelligence, event audiences, and CRM data, then shares findings with the teams responsible for growth.

The role partners closely with Content, Demand Generation, Sales, and RevOps. It supports content and audience strategy, paid media and campaign optimization, conference and event planning, prospect prioritization, and CRM enrichment. Success means helping teams make better decisions, from investing in effective content and campaigns to prioritizing sales prospects and improving account data quality.

Requirements

• At least 4 years of experience in marketing analytics, growth analytics, revenue operations, sales intelligence, or a related discipline.
• Strong analytical instincts and ability to turn raw data into clear recommendations.
• Experience analyzing digital marketing and content performance, including paid media, website analytics, and SEO.
• Experience working with CRM and marketing automation data.
• Advanced spreadsheet skills and comfort working with large, imperfect datasets.
• Strong understanding of B2B funnels and the relationship between marketing activity, opportunities, pipeline, and revenue.
• Ability to communicate findings simply and clearly to non-analysts.
• Proactive approach to finding patterns, anomalies, and opportunities.

Nice To Haves

• Salesforce experience is strongly preferred.
• Experience with prospecting, enrichment, account intelligence, or data providers.
• Experience with SQL, BI tools, or data visualization platforms.

Responsibilities

• Partner with the Content team to analyze audience interests and determine content priorities.
• Analyze content performance across organic search, website engagement, conversions, and other relevant channels.
• Identify pages, topics, formats, and themes that attract and engage target accounts and personas.
• Monitor SEO performance, keyword rankings, organic traffic trends, and emerging search opportunities.
• Recommend content to refresh, expand, consolidate, or deprioritize based on performance.
• Combine behavioral data with qualitative insights from sales calls and customer conversations to identify audience interests.
• Surface content opportunities based on search behavior, audience engagement, competitive trends, and recurring market themes.
• Provide the Content team with an ongoing view of performance and recommended tests.
• Analyze advertising across LinkedIn, Google, display, and other paid channels.
• Evaluate campaign performance across creative, copy, audience, account segment, offer, campaign, and platform.
• Connect campaign activity to qualified opportunities, pipeline, and customers, beyond surface-level engagement metrics.
• Identify opportunities to improve targeting, creative strategy, testing, and budget allocation.
• Partner with Demand Generation to design and evaluate tests and recommend what to scale, change, or discontinue.
• Help Sales identify and prioritize people and accounts for engagement.
• Source, clean, match, and enrich attendee and exhibitor data for conferences and events.
• Assess conference attendees and companies against the ideal customer profile and target-account strategy.
• Enrich contacts with relevant company, role, segment, and account information.
• Develop prioritized prospect lists to help Sales prepare for events.
• Analyze event engagement, opportunities created, pipeline generated, and lessons for future events.
• Conduct additional prospect and account research to help Sales focus on high-value opportunities.
• Partner with Revenue Operations to improve account and contact data quality and completeness.
• Identify accounts matching the ideal customer profile and target segments.
• Research and enrich accounts for segmentation, prioritization, personalization, and territory planning.
• Identify relevant contacts and buying committee members within target accounts.
• Maintain and improve CRM data through deduplication, normalization, enrichment, and identification of missing or outdated information.
• Establish data processes and standards with RevOps to maintain accurate account and contact records.
• Help Marketing and Sales understand the addressable market and untapped opportunities.

Benefits

• Flexible Time Off.
• Paid holidays, including additional four-day weekends when most U.S. holidays fall on a Monday or Friday.
• Healthcare, dental, and vision coverage: 100% of the employee monthly premiums and 50% of dependent premiums are covered.
• 401(k) with a 3% employer contribution.
• Weekly $20 Sharebite meal stipend; each meal purchased also supports a meal donation through Feeding America.
• Monthly $50 wellness reimbursement.
• Monthly $200 remote work stipend.
• One-time home office stipend upon hire.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed