Senior Market Leader, Strategic Accounts - epocrates

athenahealth•Boston, MA

12d•$124,000 - $212,000•Remote

About The Position

We are looking for a Senior Market Leader, Strategic Accounts to join the Sales team withing our epocrates division. In this role, the Senior Market Leader, Strategic Accounts will be responsible for driving sales of epocrates advertising solutions to pharmaceutical and life sciences companies as well as engaging with media buying agencies representing these clients. The Market Leader will own the full sales cycle from prospecting and opportunity qualification to contracting and post-sales engagement ensuring long-term client success and renewal opportunities. As an account owner, this individual will develop and execute strategic account plans, gain deep insights into brand strategies and market dynamics and collaborate closely with internal strategists to craft optimal recommendations. This includes collaborating closely with clients to understand their objectives, leveraging data-driven insights to craft impactful campaigns, and ensuring seamless integration across digital platforms. The Senior Market Leader, Strategic Accounts will also optimize ad performance through continuous analysis, refining strategies based on industry trends, and maintaining compliance with regulatory guidelines to maximize engagement and ROI for pharmaceutical brands. A strong understanding of programmatic advertising is a plus, as this role will be responsible for key clients, developing forward-thinking, data-driven media strategies that seamlessly integrate programmatic direct and epocrates' custom digital advertising solutions. The Team: epocrates, Inc., an athenahealth company, is recognized for developing the #1 medical application among U.S. physicians for clinical content, practice tools, and health industry engagement at the point of care. epocrates has established a loyal network of more than one million health care professionals, including 50 percent of U.S. physicians, who routinely use its intuitive solutions to help streamline workflow and improve patient care.

Requirements

Bachelor’s degree required.
7+ years of sales experience in pharmaceuticals media agencies or related industries including medical devices life sciences and biotech.
Proven track record of managing relationships and selling to senior brand managers at pharmaceutical companies and advertising agencies.
Demonstrated ability to develop deep strategic client relationships and sell at a highly consultative level.
History of meeting or exceeding multimillion dollar annual quotas.
Strong knowledge of pharmaceutical advertising digital media and educational programs and experience with programmatic advertising and multi-channel media strategies.
Contract negotiation experience required.
Demonstrated ability to leverage AI tools to drive business and commercial outcomes, including account planning, research, client engagement, and workflow acceleration, with the ability to translate outputs into high-quality, client-ready materials
Ability to work remotely and travel up to forty percent within the assigned territory.
Proficiency in Microsoft Office Suite including Word PowerPoint and Excel.
Salesforce CRM experience required.

Nice To Haves

A strong understanding of programmatic advertising is a plus

Responsibilities

Consistently meet and exceed assigned sales quotas.
Lead the end-to-end sales process from lead generation through deal closure followed by regular reporting on campaign metrics in collaboration with the Analytics team.
Manage the Request for Proposal (RFP) process coordinating with both clients and internal stakeholders.
Guide key assigned clients in developing diversified media plans that balance programmatic efficiency with high impact direct placements.
Educate clients on the importance of an integrated media mix incorporating programmatic, endemic digital, native, and other emerging ad solutions.
Proactively manage an assigned territory and sales pipeline ensuring accurate forecasting with minimal supervision.
Maintain detailed account records and metrics in Salesforce CRM aligning weekly with company-wide forecasting.
Develop and execute key account plans to drive growth across the territory.
Conduct quarterly business reviews with leadership and cross-functional teams.
Partner with clients to ensure advertising campaign performance meets or exceeds goals.
Maintain regular cadence with key accounts to reinforce the value of epocrates advertising solutions.
Utilize internal and external insights to understand pharmaceutical and life sciences industry challenges.
Effectively position epocrates advertising solutions to address client needs.
Recognize opportunities within client accounts and develop strategic solutions to drive success.
Provide thought leadership on how pharmaceutical brands can best reach healthcare professionals (HCPs) through targeted high performing and data-driven media strategies.
Establish and maintain strong relationships with agency media teams and brand leaders.
Expand engagement across multiple teams within client organizations.
Lead cross-functional collaboration within epocrates to ensure success across assigned accounts.
Conduct regular face-to-face meetings with key clients and agency teams both onsite and offsite.