Senior Manager, US Consumer Paid Media

American Express•New York, NY

7d•Hybrid

About The Position

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day. The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering outstanding marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. The Digital Demand Generation team, within USCM, is responsible for delivering best-in-class digital marketing through offsite marketing channels and external partnerships. The Senior Manager, Paid Media will be responsible for shaping and leading strategy and execution plans for key Paid Digital Media marketing initiatives to drive efficient, scalable revenue growth. This role will focus on leveraging Paid Media to deepen engagement with existing customers and provide strategic leadership on contractual media across priority business partnerships. This is a great opportunity for candidates who want to be at the forefront of digital growth & innovation, working with a collaborative team and building strong internal and external partnerships.

Requirements

Senior Manager, Paid Media role requires shaping and leading strategy and execution plans for key Paid Digital Media marketing initiatives.
Focus on leveraging Paid Media to deepen engagement with existing customers.
Provide strategic leadership on contractual media across priority business partnerships.
Experience in digital growth & innovation.
Ability to work with a collaborative team.
Ability to build strong internal and external partnerships.

Responsibilities

Shaping and leading strategy and execution plans for key Paid Digital Media marketing initiatives to drive efficient, scalable revenue growth.
Leveraging Paid Media to deepen engagement with existing customers.
Providing strategic leadership on contractual media across priority business partnerships.

Benefits

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities