Paid Media Manager

Provenir

20h•Hybrid

About The Position

Provenir is a global fintech company with offices across North America, the UK, and Singapore backed by talented teams across APAC, EMEA, and LATAM. Provenir helps fintechs, financial institutions, and payment providers make smarter decisions, faster. We are passionate about technology and empowering businesses to become industry leaders. As a leading provider of decisioning and analytics products for financial services and other industries, we empower businesses to create digital-first decisioning solutions that drive business growth. If you’d like to work at an innovative fintech with a global footprint that is redefining the industry, then we want you! We are looking for a data-driven Paid Media Manager to play a key role in our transition from a campaign-led acquisition model to a full-funnel Growth Marketing approach. This role goes beyond traditional paid media execution. You will be responsible for building, optimising, and scaling high-performing paid media programs across Google Ads, Microsoft Ads, and LinkedIn Ads, with a strong focus on pipeline contribution, conversion quality, and revenue impact. You will work cross-functionally with Content, Marketing Operations, Field Marketing, Product Marketing, Business Development and Sales to ensure paid media is fully integrated into multi-touch, multi-stakeholder B2B journeys. This is an opportunity to be part of a strategic transformation in how marketing drives business growth. You will play a key role in building a scalable, full-funnel paid media engine, directly contributing to pipeline and revenue in a complex B2B environment.

Requirements

5–8+ years’ experience in paid media management, ideally in B2B or enterprise environments
Proven hands-on expertise in Google Ads, Microsoft Ads and LinkedIn Ads
An interest in testing new acquisition channels such as Reddit Ads, Quora Ads, and ChatGPT Ads, among others
Demonstrated ability to optimise campaigns beyond lead generation, focusing on quality, pipeline, and revenue outcomes
Strong analytical skills with the ability to translate data into actionable insights
Experience working with marketing automation and CRM platforms (Salesforce and/or Pardot highly beneficial)
Understanding of multi-touch attribution models
Background in B2B enterprise SaaS, fintech, or complex sales environments
Experience supporting long sales cycles and multi-stakeholder buying journeys

Nice To Haves

Familiarity with account-based marketing (ABM) strategies
Experience collaborating across international markets and multi-language campaigns

Responsibilities

Plan, execute, and optimise paid media campaigns across Google Ads (Search, Display, YouTube), Microsoft Ads, LinkedIn Ads and potentially test new paid acquisition channels.
Drive a continuous testing roadmap, including audience targeting, messaging and creative, bidding strategies, funnel-stage alignment.
Partner with the website and content teams to design and execute landing page A/B tests to improve conversion rates and user experience.
Apply a test-and-learn approach, using insights to inform scalable growth strategies.
Track, analyse, and report on performance across the full funnel, including: CTR, CPC, CPL, conversion rates, pipeline contribution and influenced revenue.
Identify optimisation opportunities based on data insights and user behaviour.
Contribute to multi-touch attribution analysis and campaign performance evaluation.
Develop and refine audience strategies based on industry, geography and account targeting, funnel stage and engagement signals.
Support Account-Based Marketing (ABM) initiatives through paid media execution and personalisation.
Work closely with Marketing Operations (tracking, attribution, CRM integration), Sales teams (lead quality feedback, pipeline insights), and Content and Product Marketing (messaging and positioning).
Ensure alignment between paid media efforts and broader growth marketing initiatives.