Paid Media Manager

Bright Horizons Family Solutions•Newton, MA

22h•Hybrid

About The Position

The Paid Media Manager will manage and optimize all paid campaigns with the primary focus on driving high quality leads for center enrollments. The ideal candidate will have a deep understanding of paid media trends, algorithms, audience engagement strategies, execution, and analytics to maximize efficiency and drive growth. This role requires a passionate and data driven digital marketer and creative thinker who can drive paid media growth while maintaining our brand voice and values. The Paid Media Manager, Benefits will lead our paid media strategy, execution, and growth across all platforms with the primary focus on driving benefit registrations and utilization. The ideal candidate will have a deep understanding of paid media trends, direct mail execution, algorithms, audience engagement strategies, execution, and analytics to maximize efficiency and drive growth. This role requires a creative thinker, a data-driven strategist, and an inspiring leader who can drive paid media growth while maintaining our brand voice and values. This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA. Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference.

Requirements

Bachelor's Degree in Marketing, or a related field required
In lieu of a degree, an additional 7 years of experience would be considered
4-5 years of experience in digital or performance marketing

Nice To Haves

Proven track record of managing and executing successful Direct Mail, SEM, Paid Social, LinkedIn, and Programmatic campaigns across B2C or ecommerce
Programmatic buying experience using DV360 a plus
Familiarity with and understanding of the broad scope of paid channels like direct mail, email, YouTube, etc.
Strong analytical skills with proficiency in Google Analytics, Google Ads, Meta Ads, LinkedIn
Excellent project management skills, with the ability to manage multiple projects and deadlines
Strong understanding of digital marketing best practices specifically across SEM, Programmatic, LinkedIn and other Paid Social
Exceptional communication and interpersonal skills, with the ability to work within a team environment and to collaborate effectively across departments
Proficiency in creative requirements for multimedia channels with creative briefing and testing competence, specifically for Google DV360 and LinkedIn
Excellent project management skills, with the ability to manage multiple projects and deadlines
Agency experience is a plus

Responsibilities

Analyze campaign data, identify trends, and develop actionable insights to improve performance.
Responsible for ensuring proper tracking is in place.
Develop and implement a comprehensive paid media strategy that drives benefit registration and utilization across digital channels and direct mail
Manage and optimize digital paid media campaigns across multiple platforms (Google, DV360, LinkedIn etc.) to maximize efficiency and performance. Ability to execute in platforms as needed.
Own direct mail strategy and execution
Strategically allocate and manage budgets across paid channels
Partner with vendors and internal teams to innovate, test, and scale marketing tactics
Maintain and implement an A/B testing roadmap to optimize creative, audiences, and customer experience to drive registration. Identify new channel testing opportunities to efficiently expand our paid media
Analyze and report on key performance metrics, providing actionable insights and recommendations
Manage and work closely with external and internal partners to ensure we’re executing and optimizing campaigns and driving results. Maintain strong 3rd party vendor relationships (Google, Direct Mail, etc.).
Perform ongoing competitive and industry analysis to identify latest trends and growth opportunities