Senior Manager, TikTok Shop & D2C Growth

Urrly • Los Angeles, CA

1d • Remote

About The Position

Own TikTok Shop for a profitable consumer brand group with real traction, real products, and room to scale. Role Snapshot Role: Senior Manager, TikTok Shop & D2C Growth Pay: $140,000-$175,000 base + performance-based annual bonus Location: Remote-first; West Coast / Los Angeles area strongly preferred Benefits: Health insurance, unlimited PTO Industry: Beauty, wellness, personal care, and small consumer electronics TikTok Shop is already working here. This is not a test, cleanup project, or theory role. Our client has built multiple consumer brands that already sell across Amazon, Shopify, and TikTok Shop. One brand is already a top performer in its TikTok Shop category. The products have demand. The channel has proof. The company is profitable and founder-led. Now they need one internal owner to turn TikTok Shop and D2C into a sharper, more repeatable growth machine.

Requirements

• 5+ years in D2C, e-commerce, or digital growth.
• Direct TikTok Shop ownership.
• Owned or scaled TikTok Shop GMV.
• Strong Shopify operating experience.
• Meta paid social experience.
• Email/SMS lifecycle marketing experience.
• Agency management experience.
• Strong async writing and Slack communication.
• Comfortable owning results without heavy process.

Nice To Haves

• Beauty, wellness, personal care, or oral care experience.
• Small consumer electronics experience.
• Subscription program experience.
• Klaviyo or similar lifecycle tool experience.
• TikTok / ByteDance commerce experience.
• Experience inside profitable, founder-led companies.

Responsibilities

• Own TikTok Shop GMV, ROAS, margin, and growth.
• Run GMV Max, Shop Ads, Spark Ads, and Live Shopping.
• Manage creator, affiliate, and UGC programs.
• Set creator briefs, budgets, commissions, and test priorities.
• Improve listings, bundles, coupons, promos, and merchandising.
• Work directly with TikTok reps and platform partners.
• Push for betas, incentives, and new growth levers.
• Track account health, compliance, and moderation issues.
• Own Shopify merchandising, PDPs, landing pages, and CRO.
• Improve subscription acquisition, retention, and churn.
• Manage Meta paid social strategy and creative testing.
• Guide email/SMS flows, campaigns, launches, and retention.
• Build clean reporting across TikTok Shop, Shopify, Meta, and retention.
• Forecast revenue, spend, inventory signals, and launch needs.
• Hold agencies accountable to outcomes, not activity.

Benefits

• Health insurance
• Unlimited PTO
• Performance-based annual bonus

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed