TikTok Shop, Growth Lead

Spreetail•Arizona, TX

2d•Hybrid

About The Position

Spreetail is seeking a TikTok Shop Growth lead to spearhead our "New Partner" growth engine. You will be responsible for the end-to-end launch and rapid scaling of our brand presence, serving as the strategic architect behind our relationship with TikTok Shop. Your mission is to transform TikTok from a social platform into a high-velocity commerce engine by identifying and securing top-tier partnerships and maximizing platform-exclusive growth programs.

Requirements

Prior experience specifically within the TikTok Shop or similar social-selling environments (e.g., Instagram Shopping, Whatnot).
Proven ability to lead high-stakes conversations with external platform partners and internal executive stakeholders.
A "test-and-learn" mindset, skilled at identifying emerging viral trends and pivoting inventory or marketing strategy to capture demand.
Demonstrated experience managing a full P&L, specifically accounting for the unique cost structures of creator commissions, sample distribution, and platform fees.
Highly proficient in building financial models that forecast the "spike" nature of social commerce and the impact of viral velocity on inventory turnover.
Expert at navigating large organizations to align supply chain, creative, and finance teams around the unique requirements of a 24/7 social marketplace.

Nice To Haves

We do not require college degrees and welcome non-linear career paths.

Responsibilities

Lead the strategic partnership with TikTok’s shop management and category teams to ensure Spreetail is an early adopter of new features (e.g., Shop Tab integrations, Live Shopping initiatives).
Drive the strategy for the TikTok Affiliate Center, building frameworks to recruit, vet, and manage creator relationships that drive high-volume "earned" media sales.
Own the execution of TikTok-specific programs including "Deal-of-the-Day," shop-funded coupons, and TikTok Shop Ads (PSA) to maximize ROAS.
Partner with creative teams to ensure product detail pages (PDPs) use TikTok-native video and imagery that converts "scrollers" into "buyers."
Define and track success through TikTok-specific KPIs: GMV via Affiliate vs. Organic, Creator Collaboration Rate, and Shop Health Ratings.
Collaborate with Channel Operations to meet TikTok’s rigorous fulfillment SLAs, ensuring "Ready to Ship" times and seller ratings remain in the top tier to avoid account suppression.