(USA) Senior Manager, Technology Operations - Customer Growth, Marketing Integration
About The Position
As the Senior Manager, Customer Growth Marketing Integration, you will serve as the primary connection between Customer Growth and Walmart Marketing. You will translate Customer Growth priorities into marketing plans, CRM journeys, media, creative, promotions, and customer communications are aligned to shared customer actions and business outcomes. Working across a broad network of partners, you will drive alignment, simplify cross-functional planning, and help create a connected customer experience across every stage of the customer journey. This is a highly collaborative, strategic role that requires exceptional stakeholder management, strong business acumen, and the ability to influence across a complex, matrixed organization. The Customer Growth team focuses on identifying customer behaviors that drive long-term value for Walmart. By defining customer actions, intended outcomes, and business eligibility, the team aligns efforts across Marketing, eCommerce, Product, Merchandising, Operations, and Analytics. They create coordinated customer experiences by connecting strategy, execution, and measurement. This collaborative approach ensures every customer interaction supports sustained growth and continuous learning. The team leverages strong program management, stakeholder engagement, financial oversight, and technology strategies to deliver impactful business results and advance Walmart’s operational excellence.
Requirements
- Strong understanding of integrated marketing, lifecycle marketing, CRM, paid and owned media, creative, and campaign planning.
- Proven ability to influence senior stakeholders and align teams across a complex organization.
- Strong strategic thinking, communication, and executive presentation skills.
- Experience translating strategy into scalable execution while managing multiple priorities.
- Strong analytical mindset with the ability to use customer insights and business performance to inform decisions.
- Bachelor's degree in computer science, management information systems, industrial engineering, engineering management, business, information systems, project/program management, information technology, finance, management, or related area and 5 years’ experience in project management, program management, program operations, or related area.
- OR 7 years’ experience in project management, program management, program operations, or related area.
- 2 years’ supervisory experience.
Nice To Haves
- Master’s degree in computer science, management information systems, industrial engineering, engineering management, business, information systems, project/program management, information technology, finance, management, or related area and 4 years' experience in project management, program management, program operations, or related area.
- Background in creating inclusive digital experiences, demonstrating knowledge in implementing Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, assistive technologies, and integrating digital accessibility seamlessly.
- Knowledge of accessibility best practices and join us as we continue to create accessible products and services following Walmart’s accessibility standards and guidelines for supporting an inclusive culture.
Responsibilities
- Serve as the primary Marketing partner for Customer Growth, translating customer priorities into integrated marketing plans.
- Connect campaigns across CRM, lifecycle marketing, paid and owned media, creative, offers, and promotions to prioritized customer actions and outcomes.
- Embed Customer Growth priorities into campaign briefs, calendars, roadmaps, and planning forums.
- Identify opportunities to improve alignment across campaigns, channels, and customer touchpoints.
- Partner across eCommerce, Product, Merchandising, Operations, Decision Sciences, and Analytics to coordinate growth initiatives and launch readiness.
- Translate customer insights and performance into future marketing recommendations.
- Build strong relationships across Marketing to advance Customer Growth frameworks and operating principles.
Benefits
- Competitive pay
- Performance-based bonus awards
- Medical coverage
- Vision coverage
- Dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO (including sick leave)
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term disability
- Long-term disability
- Company discounts
- Military Leave Pay
- Adoption expense reimbursement
- Surrogacy expense reimbursement
- Live Better U education benefit program (for full-time and part-time associates)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
