Senior Manager, Strategy & Insights – Product
About The Position
Sol de Janeiro is hiring a Senior Manager, Strategy & Insights – Product to sit within the Strategy & Insights team and focus on Product, including Global Product Marketing. The role owns market, competitor, and consumer insight that shapes the product portfolio and long-term product strategy, translating data into actionable recommendations for Global Product Marketing and product teams. The successful candidate will identify market trends and consumer needs, size opportunities, and partner with Global Product Marketing on annual and three-year product strategy. They will stay involved throughout product development, from ideation and concept testing through product testing and pre-launch validation, and help teams make decisions based on consumer and market evidence. The role also supports AI implementation and data enablement, as well as the annual operating plan and three-year long-range plan. It works cross-functionally with Product, Regulatory, Commercial, Finance, Supply Chain, and Tech stakeholders.
Requirements
- Eight years of experience in consumer research, insights, data, and strategy.
- Confidence working with syndicated, retail, and e-commerce data, such as Nielsen, Circana, and Stackline.
- Ability to build a simple model and size an opportunity.
- Ability to run consumer product tests, including consumer insight surveys, fragrance testing, idea screening, and concept tests, and turn results into clear recommendations.
- Commercial instinct and ability to connect consumer and competitor activity to portfolio, product, and launch decisions.
- Ability to work across two stakeholder groups—GPM—and keep both aligned to the same product strategy.
- Resourcefulness in using subscribed syndicated, retail, and e-commerce sources to answer questions quickly, triangulate signals, and avoid unnecessary new research.
- Genuine excitement about the beauty category and its future for Sol de Janeiro.
Nice To Haves
- Experience in beauty, fragrance, or body care.
Responsibilities
- Own insights that inform annual and three-year product strategy, partnering with the Product Marketing team that leads the strategy.
- Quantify opportunities for new categories, formats, price points, claims, and markets.
- Translate trends, consumer needs, and competitive white space into product recommendations and portfolio bets.
- Convert data into actionable guidance that Global Product Marketing and Product/Regulatory teams can execute.
- Publish a quarterly competitor benchmark covering launches, pricing, claims, assortment, media, and retail presence.
- Complete a teardown of major competitor launches within two weeks.
- Map competitive white space by category, price point, format, and region.
- Track adoption curves for company launches and key category trends, from early adopters through mainstream adoption.
- Run a monthly trend radar covering ingredients, scents, formats, rituals, claims, and channels, with Product and Regulatory stakeholders.
- Turn consumer research and reviews into concise observations and recommendations.
- Partner across product development stages, including ideation, concept testing, product testing, and pre-launch validation.
- Bring the consumer and market perspective to product tests, interpret results, and help determine next steps.
- Monitor portfolio and pipeline health and flag overlaps and gaps.
- Support the Head of Strategy with AI implementation in collaboration with the Tech team.
- Make data more digestible through formats and tools that stakeholders can use.
- Support the Head of Strategy with the annual operating plan and three-year long-range plan, serving as a key stakeholder in the process.
- Partner with Product, Commercial, Finance, and Supply Chain teams to align planning end to end.
Benefits
- Competitive salary and bonus program for full-time team members.
- Flexible hybrid work environment with opportunities for collaboration and growth.
- Inclusive culture that values diverse perspectives and celebrates individuality.
- Opportunity to be part of a fast-growing, award-winning global beauty brand.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
